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The 31-year-old has pledged to donate half of her remaining 2020 salary to Black Lives Matter organizations and is encouraging fashion brands to do the same.
Smalls, who is Puerto Rican and is Black and Latina, begins by saying that agencies, magazines, and brands need to do more than post a black square on Instagram. Smalls wants the industry to stop “feeding the beast” that is racism.

In her caption, she details some of her own experiences working as a model.

But while Smalls is urging change, she’s not waiting for it. She points out that the fashion industry profits from Black culture, but doesn’t pay it respect. As she concludes, “These battles are long from over but together we’re stronger and together we can accomplish what is needed.”, Joan Smalls called out the fashion industry for being its “token Black girl”. Hello Giggles may receive compensation for some links to products and services on this website.

Copyright © 2020 Meredith Corporation. Smalls, who is Puerto Rican and is Black and Latina, begins by saying that agencies, magazines, and brands need to do more than post a black square on Instagram… Or that my hair was an issue or that I made a show or campaign too ethnic, the list goes on and on.”. Here, she shares an exclusive essay with OprahMag.com with a message for Latinx voters. 3.6m Followers, 702 Following, 2,930 Posts - See Instagram photos and videos from Joan Smalls (@joansmalls)

“What does that really mean?” she says in her video. this link is to an external site that may or may not meet accessibility guidelines. “The campaigns and editorials I had to share while my counterparts got to achieve that on their own. Hello Giggles is a registered trademark of Meredith Corporation All Rights Reserved. 120.6k Posts - See Instagram photos and videos from ‘joansmalls’ hashtag Instagram/Joan Smalls Ahead of the 2020 election, activist and model Joan Smalls has teamed up with Voto Latino to encourage the Latinx community to vote. She calls out magazines and agencies for still working with photographers and casting directors who don’t want to work with Black talent.

Offers may be subject to change without notice. The recent killings of George Floyd, Breonna Taylor, Ahmaud Arbery, and others have led to a cultural reckoning that does not stop with police brutality. Case in point: Joan Smalls—who has been one of the biggest supermodels in the world for the past 10 years—called out the fashion industry in an Instagram post that shares her personal experiences.
The movement has spread far and wide, and everything from corporations to individual people are being held accountable for their racist actions. Hello Giggles is part of the Meredith Beauty Group. 69.1k Likes, 569 Comments - Joan Smalls (@joansmalls) on Instagram: “”

“There have been so many times where I’ve had to face issues against my race within this industry because I was their token black girl,” she writes.