The buzz generated by the win, the social push and the 7 train stunt resulted in 3.8 million viewers tuning in for the debut of Awkwafina Is Nora From Queens, making it Comedy Central’s biggest premiere since 2016 and the most social prime-time comedy in Comedy Central’s history, according to Nielsen Social Ranker, which measures total interactions between three hours before and three hours after a show airs. After her grandmother chastises her for being a hoarder, Nora decides to move out of the apartment she shares with her grandmother and father. Comedy Central found ways to be disruptive throughout the campaign, including with a sequential YouTube campaign centered around a full episode running as a skippable preroll ad followed by unskippable ads featuring Awkwafina based on whether viewers chose to skip the preroll ad. © 2020 Adweek - All Rights Reserved, Building and Growing an Engaged Community in a Virtual World 2020, Stan Richards Exits The Richards Group; Indie Booksellers Battle Amazon: Friday’s First Things First, Wisconsin Station’s News Van Runs Into Covid-19 Testing Site, Fox News International Streaming Service Expands Distribution to Greece, Netherlands, Sweden, Underrepresentation and Misrepresentation Have No Place in Advertising Today—Insights from the Geena Davis Institute’s CEO, Telemundo Sets Social Initiatives for 2020 Billboard Latin Music Awards, Optimize Audiences on YouTube and CTV to Drive Business Outcomes, The Marketer’s Guide to the CTV Opportunity, How Leading Marketers Will Lead Markets in 2021, Cihan Ergür, VP of Global Partnerships, 9-16. Nora brainstorms a few ideas for him, and they both meet with Edmund's investors. “When we took a look at New York, and specifically Queens, the subway is something that is iconic and kept coming up,” vp, consumer marketing Sara Eaton says.
Nora begins a job as a real estate assistant and relies on. The episode was written by Awkwafina and Teresa Hsiao. “Our creative team wrote each of those reads. [1] In August 2020, it was announced that the series will be on HBO Max, with the second series airing on the service after its first run broadcast on Comedy Central. —Erik Oster, Producing Social Video Doesn’t Have to Break Marketers’ Backs or Budgets, By Cihan Ergür, VP of Global Partnerships, 9-16, A First-Party Approach to the Cookie-less Future, 5G Provides New Possibilities for Consumer Engagement, Brand Positioning Is So Last Century—Redefine Your Strategy to Compete for Customer Loyalty, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. Nora learns how to play blackjack, and becomes a big winner because she is counting cards. “Something like that couldn’t work for any other city.”. [19], Principal photography for the pilot began on July 20, 2018 in Queens, New York City, New York. Awkwafina can add “voice of the 7 train” to her formidable list of accomplishments, thanks to a campaign from Comedy Central and media agency partner Fallon, for the debut of Awkwafina Is Nora From Queens that pulled out all the stops. This page was last edited on 9 October 2020, at 23:02. Grace is about to be arrested for drug possession at a bar, but Nora takes the blame for her, causing Nora to be sent back to Queens.

"[23], Awkwafina Is Nora from Queens has been compared to the fellow female-driven Comedy Central hit Broad City, which ran for 6 seasons. Copyright © 2018 Awkwafina. Grandma nurses a pigeon back to health that flew into her home. Awkwafina's place in that calculus is complicated by legitimate questions about her own treatment of cultural traditions she's not part of. Edmund and Nora have a disastrous launch party for their "Scrubr" app by going along with a so-called marketing expert. Ahead of the series premiere, Comedy Central renewed the series for a second season. “We loved this idea and wanted to exhaust all potential ways to make it happen,” Eaton says. Wally joins. However, investors from China are intrigued by the app and want to purchase it, as well as have Edmund and Nora work for them in China. Comedy Central built on the buzz with targeted ads across all major social media channels as well as streamers including Hulu, Roku and Spotify. The first-of-its-kind stunt, supported by a sizable social campaign, sparked significant national earned media and helped the network score a blockbuster premiere in the age of streaming. Awkwafina can add “voice of the 7 train” to her formidable list of accomplishments, thanks to a campaign from Comedy Central and media agency partner Fallon, for the debut of Awkwafina … Nora and her grandmother travel to Atlantic City for a day. Nora is given an assistant by the company named Grace, who is overly familiar with Nora. [25], According to IMDb, "Grandma and Chill" is the highest-rated episode of season one, followed by the season finale, "China".[26]. “When there is a show that leans into local pride, we know we need to double down on that,” Comedy Central vp, digital marketing Kayla Moriarty says. [15] In July 2019, Chrissie Fit and Jonathan Park joined the cast in recurring roles. Nora has difficulties cashing a check at her bank.

Executive producers were set to include Awkwafina, Karey Dornetto, Peter Principato, and Itay Reiss. [1][2], Awkwafina Is Nora from Queens follows a "20-something woman in Queens who strives for a larger-than-life existence.
[16] Ahead of the series premiere, on January 14, 2020, it was reported that Comedy Central renewed the series for a second season. She ended up voicing a unique line—“This is Times Square-42nd Street, where New Yorkers go to relax,” for example, and “This is 69th Street, which is definitely, definitely not funny in any way”—for each stop on the 7 train. - On Location Vacations", "Awkwafina Is Nora from Queens: Season 1 (2020)", "Awkwafina Is Nora from Queens: Season 1", "Review: 'Nora From Queens' Is, And Is Not, Awkwafina", "Quintessential NYC: 5 Things Awkwafina Is Nora From Queens Does Better Than Broad City (& 5 Things That Miss The Mark)", "Awkwafina Is Nora From Queens: Best Episodes From Season 1, According to IMDb", Kröd Mändoon and the Flaming Sword of Fire, Gabriel Iglesias Presents Stand Up Revolution, https://en.wikipedia.org/w/index.php?title=Awkwafina_Is_Nora_from_Queens&oldid=982725728, Pages using infobox television with editor parameter, Creative Commons Attribution-ShareAlike License. But it's also fair to evaluate Awkwafina Is Nora from Queens as an entry in a line of single-camera comedy series amplifying one distinctive sensibility (Insecure, Louie, Chewing Gum, Broad City, even Portlandia). [17][18] On August 14, 2019, Jennifer Esposito was cast in a recurring capacity. Production companies involved with the pilot were expected to include Principato-Young Entertainment, later rebranded as Artists First. When Awkwafina subsequently won a Golden Globe for her performance in The Farewell, Comedy Central tweeted about the occasion with an ad for the show. [22] Linda Holmes of NPR states "There's a lot of pressure on creators of color to be groundbreaking — to sell their shows as both good and somehow ethically nutritious. Fortunately, the MTA was on board with the idea, and Awkwafina was excited about the concept. The site's consensus states that "Nora From Queens showcases Awkwafina's charming brashness and surrounds her with an equally delightful cast—especially scene stealer Lori Tan Chinn—but it could stand to walk a less familiar comedic beat. In this case, the network got particularly ambitious, making Awkwafina the voice of the New York subway system’s 7 train that runs through the heart of Queens.

“If we had just taken lines from the show and tried to run those in the subways, it wouldn’t have worked,” Eaton explains. [24], The series premiere obtained 0.49 million viewers, making it the highest rated season one premiere for Comedy Central since 2017. info@awkwafina.com. Awkwafina’s voice on the 7 train created buzz across the country, resulting in 36 million media impressions. Nora's Aunt Sandra comes to pay a visit, and drops off her son with them for a couple of days. [15] The series is set to premiere on January 22, 2020.

During a sugar rush, Nora's cousin accidentally hits Nora in the vagina, causing her to, Nora feels threatened by Edmund spending so much time with their Grandma. Nora arrives in Beijing, while Edmund is still stuck in America. "Awkwafina's Comedy Central Series Gets A Title; Directors Set", "Comedy Central Greenlights Arturo Castro Sketch Show And Comedy Cellar Stand-Up Series, Boosts Development Slate", "Updated: ShowBuzzDaily's Top 150 Wednesday Cable Originals & Network Finals: 1.22.2020", "Updated: ShowBuzzDaily's Top 150 Wednesday Cable Originals & Network Finals: 1.29.2020", "Updated: ShowBuzzDaily's Top 150 Wednesday Cable Originals & Network Finals: 2.5.2020", "Updated: ShowBuzzDaily's Top 150 Wednesday Cable Originals & Network Finals: 2.12.2020", "Updated: ShowBuzzDaily's Top 150 Wednesday Cable Originals & Network Finals: 2.19.2020", "Updated: ShowBuzzDaily's Top 150 Monday Cable Originals & Network Finals: 1.20.2020", "Updated: ShowBuzzDaily's Top 150 Wednesday Cable Originals & Network Finals: 3.4.2020", "Updated: ShowBuzzDaily's Top 150 Wednesday Cable Originals & Network Finals: 3.11.2020", "Updated: ShowBuzzDaily's Top 150 Wednesday Cable Originals & Network Finals: 3.18.2020", "Updated: ShowBuzzDaily's Top 150 Wednesday Cable Originals & Network Finals: 3.25.2020", "Garcelle Beauvais Cast In 'Merry Happy Whatever'; Chrissie Fit Books 'Awkwafina, "Jonathan Park Joins Comedy Central's 'Awkwafina'; Luis Moncada Set For 'Get Shorty' Season 3", "Friday, July 20 Filming Locations for Chicago PD, Weird City, Bull, John Wick 3, & more! They were so funny, and we worked really closely with them to script them in a voice that would be appropriate for the MTA and audience and voice of the show.”. Those who skipped it were served an unskippable FOMO-based ad with critical praise for the show, and those who didn’t saw Awkwafina (as Nora) reminding them to tune in. All rights reserved. “No matter how big or small your campaign is, it can work much harder for you and feel much bigger than you’re planning toward if you’re able to catch lightning in a bottle with a disruptive marketing tactic,” Comedy Central svp, consumer marketing Shawn Silverman says. Cart (0)0) Awkwafina Is Nora from Queens (or simply Nora from Queens) is an American comedy television series starring Awkwafina that premiered on January 22, 2020, on Comedy Central, with a sneak peek episode airing on January 20, 2020.Ahead of the series premiere, Comedy Central renewed the series for a second season. A sneak peek of the show's sixth episode aired on January 20, 2020, before the premiere of the pilot in its regular timeslot on January 22, 2020. Awkwafina Is Nora from Queens (or simply Nora from Queens) is an American comedy television series starring Awkwafina that premiered on January 22, 2020, on Comedy Central, with a sneak peek episode airing on January 20, 2020. The network wasn’t sure New York’s Metropolitan Transportation Authority would approve the activation and still had to secure the star of the show’s involvement.