How many downloads do podcast sponsors require? That could be anything, from losing weight, to breeding gerbils, to collecting stamps, or brewing coffee. Podcast Sponsors If you have a podcast related to health or mental health, you could consider approaching an insurance company that covers insurance for health and mental health to sponsor your podcast. You pay the show to be a sponsor, and in exchange for your sponsorship, the host will advertise your brand on air. Their exclusive products and variety of fan-favorite properties make them a prime candidate for sponsoring gaming or pop culture-related podcasts. At the most basic level, the advertiser pays to have their product or service promoted on one or more podcast episodes. Email: thisisimportantpodcast@gmail.com. Businesses prefer working with podcast hosts that have somewhat of an online reputation. 3) You Can Create Long Form Content. Sylvia Ann Hewlett, an economist and the founder of the Center for Talent Innovation, has studied the difference between mentoring and sponsorship and what leaders have . You can, for example, create it as a PDF file that you share upon request or interested businesses can download directly via your website. Here are the three primary metrics in podcast advertising. join the evolution. 2. Banks are some of the best sponsors for podcast hosts, and this is no secret. Most podcast CPM rates fall between $20$25, so if you had 5,000 downloads per episode, you'd get $100-$125. Some get business deals in the millions, others scrape by. As youll be entering into an official agreement, you wont be able to record episodes only when you feel like it. ), they do all the work of finding sponsors for you so you can focus on creating content. The first thing to keep in mind is that these marketplaces can get you a lot of exposure to advertisers. Subscribe to the podcast in the media player of your choice. While theres no set method for attracting sponsorships, there are a couple of proven strategies. This . This is how much sponsors will pay per 1,000 downloads of your podcast, views of your video, or impressions on your tweet/Instagram/Facebook post. Around 3% of marketers make Podcasts. The marketplace takes 20% of the earnings. Here are the four main ways to reach out to potential sponsors. But sponsorships arent easy to land. One of the show sponsors is Four Sigmatic and this is an excellent example of where listeners are being pointed to. Of course, you must have a positive image to reflect well on the sponsors you want to secure. This seems like an intuitive no-brainer, but it has to be mentioned off-top. Wells Fargo is the top corporate sponsor, with US Bank in 7th place and Bank of America in 8th. It's important to create a quality sponsor message that kicks your show off well, reflects your sponsor's brand, and sounds natural. Check out the opening few minutes in Season 2, episodes 2, 3, and 4. How much you make from a podcast sponsorship depends on various factors (well discuss that soon!) However, a significant and engaged following is required to monetize your podcast through donations. That means the audiences they build around them generally share a common interest. Podcast sponsors aren't going to work with just any podcast host. More sponsors prefer working with this format. Contact an insurance companys marketing department and pitch a sponsorship. But if your audience is in the low hundreds, youll likely be better off seeking out your ideal sponsor and attempting to negotiate a deal with them directly. Granted, targeting isnt exclusive to podcasts. You can track sales and commission in various ways. Sometimes a good deal with a brand comes just from having a consistent marketing strategy. Providing value to brands is the trick for this method. Be honest about why youre requesting donations, and genuinely use it for those purposes. Reach out on Twitter. The brands products/services will be promoted at some point in the creators podcast episode. Send out a survey to get some answers. Consider the most-fitting brands to work with. People love podcasts and theyve become increasingly popular in recent years. Whether youre trying to grow your podcast for the first time or want to increase your revenue from sponsorship deals, you need to know everything about podcast sponsorships. Youre promoting products that can engage and interest your listeners. When subscribers or listeners comment or ask questions, address them promptly. Long-form audio content means listeners can spend lots of time listening to a presenter in a very intimate way, and on a regular basis. Podcast advertising marketplaces are networks podcast hosts use to compete for sponsorships. 4) Podcasting Can Help You Build a Personal Brand. If you start marketing products and . You dont need an insane number of subscribers to secure podcast sponsors. Ensure you routinely evaluate user loyalty to determine if your techniques are working. Speaking of Patreon, if you want to make money with your podcast, you can also simply ask directly for donations or offer subscription tiers. An alternative is for a third party to create adverts. Some media hosts and agencies can set you up to run dynamic ads on your podcast. Well also cover how to reach out to potential sponsors should you decide that it sounds like a good fit. To calculate your rate for podcast sponsorships, there are three ways you can do this. Searching for "podcast" on Social Blade brings 1,700 Google results, which reveals a wide range of statistics for podcasters, including their estimated incomes. Like PNC Bank in 16th place and Union Bank and TD Bank in 23rd place. This approach can be highly profitable as some sponsors pay creators up to $100 per sale, but its tricky model to use. Reasons to add Podcasts to your Digital Marketing Strategy. You dont need to think or worry about doing your ad reads during the recording session. Your podcast needs to have buzz or referrals to find a sponsorship. . Listen to the Podcast! You can also look at their engagement on social media. In 2009, only 9% of Americans listened to podcasts. Done well, (and legitimately!) You can do this by using specific keywords during your podcast episodes. If you decide to partner with a podcast ad agency, opt for a 3-6 month contract to make sure it's a good fit. There are three ways to calculate your rate, and these include: On average, the CPM for a 30-second ad is $18. From T-shirts to stickers, there are many different items that you can brand and turn into your merch. Instead of merely a quick mention or placement, this type of ad gives the brand much more airtime. When brands look for podcasts to sponsor, they want them to market their products or services to a wider target audience. With fiction podcasts, its obviously a little harder to nail down listener interests and demographics. Ads can also be dynamic (also known as dynamic insertion ads) or baked-in. In fact, as podcasts are quite targeted it can be a great way to connect with a niche audience. Provide something of genuine interest or value to your listeners. The pricing of podcast ads can be structured in different ways. Thanks to its popularity, podcasts are excellent for advertising. This means that you can earn from running ever-updating radio-style ads on all of your episodes. Do listeners pay attention to complete episodes? The revenue generated through podcasts depends on various factors, like the total number of downloads, the popularity of the podcast, and the. Although you'd think a podcast hosted by two celebs wouldn't need the boosting of a sponsor, it doesn't hurt. Though, just keep in mind that once you go down this path, youll need to stick to a schedule. start your evolution. If you run a business and have been approached about potentially doing podcast sponsorship, check out How to Sponsor a Podcast. Ranker: The Most Ubiquitous Podcast Sponsors, Ranked, Statista: Podcast advertising spending in the United States from 2021 to 2025, Shopify: 30+ Influencer Marketing Statistics to Have on Your Radar (2022), ZipSprout: TOP 60 CORPORATE SPONSORS IN THE UNITED STATES. In 2014, advertisers spent nearly $90 million on in-podcast ads, which became $190 billion in 2016 . Do the Research Beforehand. To monetize your podcast, you should implement the best SEO tactics, develop and manage an affiliate marketing campaign to earn commission and request audience donations. Post classified ads for sponsorship, guests, co-hosts, cross-promotion. The " Planet Money " podcast from National Public Radio (NPR) is all about the economy: what affects it and how it, in turn, can affect your life. A podcast website is a great way to increase listenership and bolster your content with the use of blogs, images, and much more. Like banks, insurance companies often have specific categories of brands they sponsor. Additionally, you have a duty to your audience. Your listeners should be happy to sit through ads because they're relevant and useful to them and address their current goals and challenges. Niche. In affiliate marketing, you get paid a cut for each sale made via a unique link instead of getting paid per 1,000 listens. When you reach out to the sponsor, sell your event as an opportunity to showcase their new product and attract new customers. Example: "[Your podcast name] is sponsored by [insert brand name . Adam Devine, Anders Holm, Blake Anderson, and Kyle Newacheck seriously discuss some very important topics. Through conversation, you could end up networking with people that can help you secure podcast sponsorships. Podcorn is an ad marketplace that uses the affiliate model, making it a great option for all podcasters regardless of the number of downloads. Need that extra guidance? One of the main ways in which podcast advertising is different from other types of traditional advertising is that its very targeted. All in all, theres a greater level of trust and connection between a podcast host and the listeners making it a very effective marketing platform. Read this full article to find out how to maximize your podcast earnings and land profitable podcast sponsorships. This Podcast has been fun to listen to. Check out this key take-away from one of our earlier articles: 8 Ways To Strengthen Your Niche Authority: Best for: Podcasters who don't want to split the revenue with a network. 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