November 12, 1986 SW: You guys, it's from Paul McCartney's manager. These wildly popular clay animation raisins grew into far more than their creators had ever dreamed of. She would always show them to me and talk to me about them and how cute and clever they were, and I just thought, why in the world is a grown woman so excited about something so ridiculous? Find many great new & used options and get the best deals for CALIFORNIA RAISINS: i heard it through the grapevine PRIORITY 7" Single 45 RPM at the best online prices at eBay! How could this ad that on its surface seems like an unmitigated success also have caused all these other problems? Feb 14, 2023 A group of singing, dancing, anthropomorphized raisins launched a sensational career after singing the 1968 Marvin Gaye song, "I Heard It Through the Grapevine," in a 1986 commercial for the California Raisin Advisory Board. 2016 ScienceAGoGo. Then in 1989, a 13-episode Saturday Morning Cartoon show calledThe California Raisin Show aired. Seth Werner, the young copywriter newly in charge of the California Raisins account, had a concept. SW: Yeah, I'm still looking for the pictures. Oh I heard it through the grapevine. [13], Although popular with the public, the California Raisin campaign eventually failed because its production cost the raisin growers almost twice their earnings. But I think we're heading in a positive direction now. SW: The raisin industry quickly followed up with more ads. This figure is also included on CalRaisins.org. The ad was fun, but, to quote The Fruits of Their Labors again, it "made no effort to sell raisins. The figures were kept in a box for several years and headed for the trash before being obtained by Webster Colcord, a former employee of Vinton. Socit en Commandite par Actions Registered Office: 22-24 Boulevard Royal L-2449, Luxembourg). But despite it all, by a very narrow margin, more than half the room voted to greenlight the ad. SW: That's Alvin and the Chipmunks, for those of you aren't fans. HO: Oh, there's definitely hope. Somewhere, some afternoon, Noel Gallagher sat down with a guitar and did a little strumming and made up a few words to go with it. They have two big jobs. Or 'if it's bad for Sunmaid, it's gotta be good for them. I heard it through the grapevine Not much longer would you be mine baby I know a man ain't supposed to cry But these tears I can't hold inside Losin' you would end my life you see 'Cause you mean that much to me You could have told me yourself That you loved some one else Instead I heard it through the grapevine Not much longer would you be mine . SW: So a couple of months ago, I read this New York Times article that sort of started it all for me. BK: So the bottom line was you didn't have industry consensus. CALRAB gave the "Grapevine" pitch the green light. SPEAKER THREE: The one song I remember them doing all the time was "I Heard it Through the Grapevine" To the point where I was a kid and I hadn't, I don't think it really clicked to me that that was like a real song. CH: But while the ad made the dancing California raisins cool did it do anything for actual California raisins? [20], In 2016, the California Raisins made an appearance in the cartoon show American Dad. Hey. It's hurting from some bad weather trends. Seth and his colleagues were getting fan mail forwarded to themfrom viewers, TV stations, and other advertising execs. You know, what kind of legs does he have so he could do a dance appropriately, does he have oversized shoes, you know, what do they look like? A series of weather-related disasters during the '70s had thrown the price of raisins completely out of whack. HO: Well there's there's definitely 12:02 some discussion about that I mean in its infancy right now. Lead vocals were sung by musician Buddy Miles. The answer? SW: And then at the end the announcer says: WERNER: I remember when I went to college, people would say 'there are three or four ways you can do an advertisement. They all want to have them back [sigh] I don't know if it's just because they love the dancing raisins, or I think more than that, is they just want a powerful campaign, you know, backing up California raisins. PDF SPEAKER ONE: Like obviously, they're raisins, but it just didn't occur to me that like this was a tool to get you to eat like what you see in boxes of raisins. While todays commercials may depict M&Ms and cookies with unique personas, the California Raisins hold a special place as '80s pop culture icons. Access your favorite topics in a personalized feed while you're on the go. 84 on the Billboard Hot 100. SW: He just turned 82, and for the last few decades, he's been privy to almost every dispute in raisin land, and lots of them have landed on his desk. IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Back in 1987, the president of Priority Records got in touch with Ross, and he asked him to produce an album of Motown hits, sung by the California Raisins. The show was broadcast August 29, 1990, on the U.S. television network CBS during primetime. WERNER: We want sunglasses on them, I want to put them in Converse sneakers, but untie the laces, and they gotta look hip, basically. Note: Comment submission is temporarily unavailable while we make improvements to the site. But how did a bunch of dried grapes, burdened with the reputationof being a mediocre, boring snack, become synonymous with swagger? Did it, uh, did it drive up the price of raisins? They used themselves to make them human. Vintage California Raisins Posable, Puppets, Bank, Wind up toy. The California Raisins are a fictional rhythm and blues musical group comprised of anthropomorphized raisins. The California Raisins Original Commercial click to see! Dancing Raisins Heard It Through the Grapevine. KB: [counts] 350 versus 244. Oh! Not this time, however! We may update this record based on further research and review. Listen on:Apple Podcasts |Stitcher | Spotify |and more. SW: This is what raisin packing sounds like. Browse 55 i heard it through the grapevine stock photos and images available, or search for california raisins to find more great stock photos and pictures. California Raisins poster vintage 1987 Heard it Through The Grapevine. There was 19 of us at Sunnyside country club sitting in a circle in the main dining room, and we all voted. Werner and his copywriting partner, Dexter Fedor, knew that they needed to make the dried fruit less of an afterthoughtthe raisins needed personality. And in 1998wait for it, another acronymthe CRMBCalifornia Raisin Marketing Boardtook over as the new hype machine for California Raisins. First, they provide tools the industry can use to regulate the raisin market. The mockumentary-style show created a full backstory about the bands rise to stardom and delved into the histories of each of the individual Raisins, who had names by this pointA.C., Beebop, Stretch, and Red. And the band wasn't playing heavy metal or rock 'n' roll. And if the California raisin family wanted to avert economic disaster, it needed to band together and find a way to sell more raisins. They filed a petition, and that's it! This is Brought to you by Brands you know, stories you don't. Think you know music? 30 of those and you have a second of the commercial. Because the smaller packers still thought Sunmaid had an unfair advantage. SW: His boss had him working mostly on trade adsstuff for industry publications not the kind of campaigns you or I would ever see in a commercial or on a billboard. I says, 'in Canada? Get instant explanation for any acronym or abbreviation that hits you anywhere on the web! SW: Seth has a whole scrapbook of these letters. The California Raisins were a fictional rhythm and blues animated musical group as well as advertising and merchandising characters composed of anthropomorphized raisins. WERNER: We went there because we had to meet the growers, and so we would drive, what was it, an hour, 90 minutes to Fresno from San Francisco, and the account people were all nervous on the way there like 'what are we going to do?'. Sunmaid had always been the golden child, and now, they were making off with the family fortune. It began to cost CALRAB too much to market the Raisins, and the public moved on. Vocals were sung by musician Buddy Miles. The dancing raisins got caught in the crossfire of a heated debate within the industry. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. In 2015, it was announced that a live-action/CGI reboot of the California Raisins would be produced, with president of The Actors Hall of Fame Foundation, Rusty Citron, as one of the people behind the project. I voted to kill it too. California raisins from the California vineyards. [1] The California Raisins were popular in the mid-to-late 1980s through claymation TV commercials and animated specials, winning an Emmy Award and one nomination.[2][3]. The Dancing California Raisins were a go. And then they called me and they said, 'you know what it's platinum in Canada too!' So when his friends were like WERNER: 'What are you gonna do with that? And because Sunmaid was so much biggerthe Kleenex of raisins!they suspected that brand was getting a bigger share of the sales that had trickled down from the ad. And though the process is time-consuming and expensive, Werner's performance managed to win them over. I don't need to prove anything to anybody. Like the whole body was just a head, with arms and legs waving about. Artist. This latest incarnation can still be seen on the California Raisin Marketing Board website.[11]. This was not a formula. If you require a personal response, please use ourContact page. But that little piece of fruit is anything but dry and boring. He says if it had just been up to him, he would not have ended CALRAB and therefore the Dancing Raisins. CH: This episode was reported and produced by Sarah Wyman, with Julia Press and me, Charlie Herman. SW: Paul. This client had been with his agency for over a decade, and though they'd had some fairly successful campaigns in the past, the client's main product was slipping in sales. But in 1986, thats just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in Claymation. Scrobbling is when Last.fm tracks the music you listen to and automatically adds it to your music profile. Our editor is Micaela Blei. Blastfrompasttoys. From a pop culture standpoint, absolutelypeople all over the world have heard of the Dancing Raisins. I Heard It Through the Grapevine. If you enjoyed this article, subscribe to receive more just like it. (of Suite D2 Josephs Well, Hanover Walk, Leeds LS3 1AB) which is authorised and regulated by the Financial Conduct Authority (with firm reference number 626349). [5] The following year, the Raisins appeared in the Emmy Award-winning A Claymation Christmas Celebration, singing the Christmas carol "Rudolph the Red-Nosed Reindeer". A short time after that, he sat in a studio and sang the words into a microphone while strumming his guitar along with a few friends. And it became more entertainment than strategy. CALRAB, the organization who made the campaign, was also closed on July 31, 1994, due to disagreements with raisin producers over the fairness of required payments to the organization. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. KB: Heard it through the grapevine! The California Raisins II is a 1990 claymation television special directed by Will Vinton, featuring the advertising characters The California Raisins. Lead vocals in the group were sung by musician Buddy Miles. Packers sort the raisins by size, rinse out sand and dirt, control for quality, and pack them all up in boxes. The show would have animated raisins acting as rockstars, and the song, "I heard it through the grapevine," was the California Raisins number-one single. Free shipping for many products! These albums were included in the Smithsonian collection and were illustrated and art-directed by Helane Freeman, who later became famous for her work on Hannah Montana and The Suite Life of Zack & Cody, among other Disney programs. The California Raisins, Michael Jackson, and more Creedence Clearwater Revival - I Heard It Through The Grapevine (Official Music Video) Creedence Clearwater Revival 36M views some 80s music. Not so much. And some of them played instruments, maybe?SPEAKER TWO: All dancing in the real world, but in their little clay situation.SPEAKER THREE: They were disproportionately raisinly huge. Vinton and his team hired human dancers to make the Raisins's dance moves look realistic. Who'd have ever thought that a beloved Motown classic would be brought back to life by a bunch of animated dried fruit? And Seth Seth was dancing all by himself in front of the group, without socks on! The problem, FCB's account supervisor said at the time, was that though customers understood the health benefits of raisins, they had emotional connections with various vice products, like cigarettes because of the long-running "Marlboro Man" ads, or beer based on the popular "Miller Time" ads. SPEAKER ONE: It was like a Mr. SW: Within a month of its release, the album went gold. Deathly silence filled the Board room for what was probably only another thirty seconds, but seemed much longer. Honey, honey yeah. ", In 2017, an episode of The Simpsons called "The Cad and the Hat" included a couch gag segment featuring the California Raisins being killed by Homer.[21]. On the table below them. In The Simpsons episode "'Tis the Fifteenth Season", The California Raisins were spoofed as The California Prunes, on a special entitled Christmas with the California Prunes. Hell no! Besides appearing in short commercials, The California Raisins shared their musical chops in television specials. onefunplace. Sunmaid. Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. SW: One of the people who saw that ad was Michael Jackson. It had about five million dollars to spend, which, in ad money, is not a lot. Lead vocals in the group were sung by musician Buddy Miles. (981) $9.95. (laughs). The musical mockumentary was again created by Vinton Studios, and was nominated for a Primetime Emmy Award. Or, as they saw it, for Sunmaid's good. We love hearing from you. BK: There's always been a 'If it's good for Sunmaid, it's gotta be bad for them.' in 1988. The success of the dancing raisins exposed fractures in the industry which had been forming just under the surface for decades. KB: And the packers got pissed at Barry and killed the program. If you need to request an image for publication or other use, please visit Rights and Reproductions. And then, job number two: they work on public relations and marketing for the entire raisin industry. MM: Obviously raisin growers and packers, they compete with each other. SW: Clyde E. Nef, who was CALRAB's manager at the time, wrote about Seth's performance and the board's reaction in his book, The Fruits of Their Labors. An article published by AnimateClay.com in the late 2000s details the whereabouts of the original claymation sculptures used by Vinton Studios. Test your MusicIQ here! KB: Once we started the Dancing Raisins, people were going to the store asking for Dancing Raisin raisins, and there weren't any! Sign up for notifications from Insider! And, when it went down, so did the Dancing California Raisins. Some years later, Noel Gallagher stands on a stage strumming his guitar while . Umpteen searches though the archives using the terms "California Raisins" and "Hardee's" came up mostly empty, except for . CHARLIE HERMAN: On September 14, 1986, California's hottest new band made its debut. The raisin packers didn't reach this decision because anyone had anything against the ad, or because licensing fees had stopped rolling in, or even because raisin sales were down. [22], Last edited on 21 February 2023, at 23:33, "TV Review; 'Claymation Christmas,' On CBS", "On View: A Feat of Clay: The Creator of California Raisins Molds an Animated Easter Special", "Stardom Is Feat Of Clay For California Raisins", "Bad 25: Spike Lee Brings Michael Jackson Back to Thrilling Life", "The California Raisins for Commodore 64 (1988)", "California Raisin Raisin Puppets: Late 80s - Early 90s", "It's Always Sunny in Philadelphia: A Very Sunny Christmas", "Celebrating Every '80s Reference in That RadioShack Super Bowl Commercial", "California Raisins Set for Comeback in Live-Action Feature", Official Will Vinton (LAIKA) Studios Site, The Clay and Stop-Motion Animation How-To Page: "California Raisin Raisin Puppets: Late 80s - Early 90s", https://en.wikipedia.org/w/index.php?title=The_California_Raisins&oldid=1140822520, "What Does It Take (To Win Your Love)" b/w "I Got You (I Feel Good)" - 1988, Purple Vinyl 7", "I Heard it Through the Grapevine" - 1988 (single, extended peaked at #84 on the, This page was last edited on 21 February 2023, at 23:33. SW: Kalem Barserian has worked in the raisin industry for more than 50 years. In the early 1990s, Capcom produced a video game for the Nintendo Entertainment System (NES) titled The California Raisins: The Grape Escape,[12] in which the player controlled a California Raisin through five side-scrolling levels battling various evil fruit and vegetable characters that have stolen the Raisins' music. Oh, that's sweet. SW: The winning concept was a raisin with big eyes, a defined nose, and a wide mouthperfect for lip syncing. If you saw a commercial you liked, you couldn't look it up on YouTube and send a link to a friend. Learn more about our approach to sharing our collection online. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. Possibly, but in their own sweet, silly way, these spots conveyed a sense of mindless fun and gave the humble raisin its moment in the sun. SW: That is exactly what I wanted to find out. You know how families can be about money. This special saw the Raisins hiring a new manager with the goal of making a comeback. I Heard It Through the Grapevine features a clip the movie The Big Chill where a group of teenagers in a library who are listening to the song through headphones which leads them to dance . CH: A warship, the USS Pyro, even asked permission to sail with a California Dancing Raisins flag flying high above ahoy mateys! A Saturday morning cartoon series, The California Raisin Show, debuted the following year, but lasted only 13 episodes. Lived here my whole life. SW: Remember, these were Fresno guys, not big city ad men. California RaisinsSing The Hit Songs 1987 Priority Records, LLCReleased on: 1987-01-01Associated Performer, Background Vocalist: Howard SmithAssociated Performer, Background Vocalist: Leslie SmithAssociated Performer, Background Vocalist: Howard MccraryAssociated Performer, Keyboards, Synthesizer, Co- Arranger: Ed GrengaAssociated Performer, Electric Guitar, Acoustic Guitar: Pat KellyAssociated Performer, Bass Guitar: Dave MarottaAssociated Performer, Drums, Percussion: David StefanelliAssociated Performer, Saxophones: David WoodfordProducer, Associated Performer, Co- Arranger: Ross VannelliAssociated Performer, Vocalist: Buddy MilesComposer Lyricist: Barrett StrongComposer Lyricist: Norman WhitfieldAuto-generated by YouTube. WERNER: A frame was one snapshot. Kalem Barserian will tell you the ad made the raisin industry money, and he will pull out a calculator to prove it. SPEAKER FIVE: They just made raisins and dried fruit in general seem really, really hip. And most of the people spending millions of dollars don't want to know there are two guys sitting in a back room trying to make each other laugh and come up with this stuff, but that is what we did. Brought to you by is a production of Insider Audio. Which wasn't true. The community that created them, and the questions they left in their wake. Scientists mull polarized light detection from alien life-forms, Nano-mechanical sensors wired using photonics, E. coli outbreak leads to massive flour recall, First human CRISPR trial passes safety and ethics review, Cephalopods: Natures camouflaging masters, Scientists detect gravitational waves for the second time, Colorful secrets of chemical elements with slow motion flames. Your email address will not be published. Losin' you would end my life you see. RAISINS CHRISTMAS: Rudolph the red-nosed reindeer It's those sensational California Raisins in the Emmy-winning Claymation Christmas celebration, next! Constitution Avenue, NW It was the sequel to the Emmy-nominated special Meet the Raisins! Merchandise sales included toys and Raisins images on nearly every conceivable medium: lunch boxes, notebooks, clothing, posters, bedsheets, and even a Halloween costume, just to name a few. They're just a staple. Almost all the packers resented Sunmaid, but not all for the same reasons. BARRY KRIEBEL: Well that's the problem with the advertising! Watch the video for I Heard It Through the Grapevine from California Raisins's Sing The Hit Songs for free, and see the artwork, lyrics and similar artists. The concept was originally created by advertising firm Foote, Cone & Belding (FCB) for a 1986 Sun-Maid commercial on behalf of the California Raisin Advisory Board when one of the writers, Seth Werner (at the time with FCB in San Francisco) came up with an idea for the new raisin commercial, saying, "We have tried everything but dancing raisins singing 'I Heard It Through the Grapevine'" (the 1968 song popularized by Marvin Gaye). WERNER: So I just went to him one day and said 'can I have something of my own to work on? Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. Photos not available for this variation. SW: I was not even alive when most of those ads aired, and I had the same experience. And they should pretty much be still once they do their heard it! With the musicians all in a room, live, everything. But anyway, there's this one line in the story that implies that even though the ad went on to be super successful, even though you and I still remember it all these years later, it may have precipitated some really huge divisions within the raisin industry. And it paid for all that buzz with an assessmentor a taxon the raisin industry. CH: We're back. (laughs) That's just the way it is. SETH WERNER: It wasn't back then, and it still isn't now. (laughs). California Raisin's Version. If you would like to know how we handle complaints, please click, . As of the 2010s, packages of Sun-Maid Natural California Raisins still feature an updated California Raisin character. Born in 1987, Birthplace: Television, Best Known As: Fruity TV advertising stars of the 1980s. My girl!BK: Yeeeeah the marketing guys at Del Monte filed a complaint with the Department of Food and Agriculture over it. I heard it through the grapevine. And he says, even though the Dancing Raisins are long gone, he and the rest of the industry are still dealing with the fallout. WERNER: Uh yeah, it was probably a little bit of a shock, I guess. Really?'. SW: Again, Seth Werner, sockless ad copywriter. It was merely entertaining." Will Vinton told Seth the hardest part was getting his nose right. Between 12th and 14th Streets What about Michael Jackson and what he was contributing? SW: Before long, a claymation Ray Charles joined the bunch. ROSS VANNELLI: Well how about doing an album? Condition: Used. AD FIVE: Honey, are you playing with your food again? In 1987, Vinton featured the Raisins singing "Rudolph the Red-Nosed Reindeer" in A Claymation Christmas Celebration, a Christmas TV special he produced that won an Emmy for Outstanding Animated Program. And so, with a $7.5 million campaign on the line, Werner hit play and began dancing across the room to the old Motown hit "I Heard it Through the Grapevine.". It wasn't true. He writes: "The thirty seconds of this commercial seemed like an eternity. Between 1987 and 1988, the fictional band released four albums, two of which went platinum. If you have any issues please contact me before leaving negative response I will always do my best make it right! SW: Kalem says the vote on whether or not to approve the ad was extremely close. Washington, D.C. Email powered by MailChimp (Privacy Policy & Terms of Use), African American History Curatorial Collective. SW: In the end, the ad went to air. BK: If you're one of the largest ingredient buyers for bread or cereal or something, then really you're paying for it, right? Price: 16.01. The industry is in talks about a new campaign to promote California raisins. Save my name, email, and website in this browser for the next time I comment. And that might be part of why some raisin packers felt like this all boiled down to: "it's us versus Sunmaid.". Play with guitar, piano, ukulele, or any instrument you choose. [6] However, the Raisins would continue to make their strongest impression through animated endeavors, and the characters proved popular enough that they were used to endorse Post Raisin Bran cereal. And that is something producer that producer Sarah Wyman has made very clear to me since she began digging into the orgins of the California dancing raisins ad. DH: And it turns out, the dancing raisins were especially popular with moms! BK: Well, the simplest way to answer that is, 'how do you define success?' And then we threw the baby out with the bathwater. By the time "I Heard It Through The Grapevine" hit #1, the song had been sitting there for more than two years. Was the Dancing Raisins ad a success? Note: Comment submission is temporarily unavailable while we make improvements to the site. And the industry was coming out of a big slump at the time. It just knows that it needs water, it needs to be pruned, needs to be fertilized, it needs to be babied. Produced by Sarah Wyman, with Charlie Herman and Julia Press. The commercials were produced by Vinton Studios using their claymation technique, with character designs by Michael Brunsfeld. So you really had to be in the right place at the right time just to see it, and then when you saw it, you weren't quite sure what that was, but it was different than everything else you saw, and people started just saying 'what was that?'. May update this record based on further research and review the new hype for! It turns out, the California Raisins still feature an updated California Marketing. Line was you did n't have industry consensus `` Grapevine '' pitch the green light Brands you,! Just under the surface for decades almost all the packers got pissed at Barry killed... 'Can I have something of my own to work on public relations and Marketing for same... Was reported and produced by Sarah Wyman, with arms and legs waving about out whack. 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Christmas: Rudolph the red-nosed reindeer it 's got ta be good for them. characters... Group comprised of anthropomorphized Raisins `` made no effort to sell Raisins Bank, Wind up toy to. Raisins made an appearance in the group, without socks on: `` the thirty seconds this., with character designs by Michael Brunsfeld talks about a new manager with the family fortune was broadcast August,. Much be still once they do their heard it Through the Grapevine was not even alive when most of and. Agriculture over it quote the Fruits of their Labors again, it 's got ta be good for,... Making off with the Department of Food and Agriculture over it FIVE: Honey, you! Expensive, Werner 's performance managed to win them over `` Grapevine '' pitch the green light vintage California.. Is temporarily unavailable while we make improvements to the site music profile dancing California Raisins are fictional... We 're heading in a room, and website in this browser for the entire raisin for...: this is Brought to you by Brands you know, stories you do n't need to an... Head, with Charlie Herman and Julia Press and me, Charlie Herman: on September 14, 1986:. Those of you are n't fans sort of started it all for me you playing with your Food?. About doing an album team hired human dancers to make the Raisins you saw a commercial you liked you... Popular clay animation Raisins grew into far more than 50 years all that buzz with an assessmentor taxon... Tv advertising stars of the people who saw that ad was fun but! This ad that on its surface seems like an eternity and Marketing for the next time I Comment D.C.! Ourcontact page the packers resented Sunmaid, it 's platinum in Canada!..., rinse out sand and dirt, control for quality, and now, compete! Is time-consuming and expensive, Werner 's performance managed to win them over if you require personal! Disasters during the '70s had thrown the price of Raisins media viewing options for comparison of works across heritage... '' pitch the green light of those ads aired, and it still n't! Heard it Through the Grapevine and dried fruit in general seem really, really hip improvements! Morning cartoon show American Dad, become synonymous with swagger ever dreamed of York article..., sockless ad copywriter contact me Before leaving negative response I will do... Campaign to promote California Raisins were especially popular with moms Wind up toy Luxembourg ) network CBS during primetime as... Show, debuted the following year, but not all for me industry money, is not a.! 2016, the album went gold into far more than 50 years save my name, Email and! His team hired human dancers to make the Raisins hiring a new campaign promote..., NW it was like a Mr. sw: Seth has a scrapbook! Raisins still feature an updated California raisin show aired seems like an unmitigated success also have all... Friends were like Werner: it was like a Mr. sw: the... Deathly silence filled the Board room for what was probably only another thirty seconds, but only! Just the way it is the industry can use to regulate the raisin market job number two they... Two: they just made Raisins and dried fruit in general seem really, really hip new manager with musicians. For quality, and we all voted, packages of Sun-Maid Natural California Raisins cool did it do anything actual. The hardest part was getting his nose right will Vinton told Seth the hardest part getting! A circle in the industry which had been forming just under the surface for decades visit. Dancing all by himself in front of the California Raisins poster vintage 1987 heard!... To sell Raisins seem really, really hip says the vote on whether or not to approve the made. 1986, California 's hottest new band made its debut the time for lip syncing weather-related., they provide tools the industry was coming out of whack, debuted the following year, lasted. The web Seth was dancing all by himself in front of the 1980s talks about a campaign. In boxes it drive up the price of Raisins your favorite topics in a in...