Your privacy is important to us. Were experts in the protein industry with a diverse, multi-protein portfolio and have the capabilities to produce great tasting plant-based products.. #2 ALL IN! This 3-step Coating Innovation is what guarantees natural crispiness and crunch in every bite. Tyson Foods, Inc. If you visit on a weekend you can also sample some of their nuggets for free! Product flavor and package size availability will vary by country and priced competitively. Our First Pride Green Series is 100% plant-based for 100% enjoyment! These plant-based products have been specially created into three new menus for consumers to enjoy at all SUBWAY stores nationwide from today onwards. The Asian market is a natural fit for this category with traditional plant-based products like tofu already entrenched in the culture. FIRST PRIDE Plant-Based 170 g Tyson 89.00 99.00 FIRST PRIDE CATEGORIES . Our products are made from plant-based sources like wheat, soy, bamboo and citrus fibers. June 4, 2021. Consumers are rethinking their health and wellbeing with 75% of consumers open to a diet that includes meat and plant proteins.1. The company is initially launching the products in Malaysia and will roll them out to other markets in the region in the coming months. The products will initially be available in retail stores, but the company said there are plans to offer First Pride to foodservice customers in the region later this year. Our plant-based launch will complement our existing assets across Thailand, Malaysia and Australia where we offer a range of products from poultry to beef.. Weight. According to a new campaign from plant-based products brand, First Pride, the global plant-based food market is currently worth 44.2 billion U.S. dollars and is expected to rise to 77.8 billion U.S. dollars by 2025. Put cooked sushi rice in bowl 2. 4 min read Company launches plant-based innovations for Asia's growing market First Pride Bites, Nuggets and Strips made with plants Enjoy all the goodness and power. | Source: Plant-based options have seen a rise in popularity across the region in recent years and have further accelerated during the pandemic. All First Pride products are halal certified. Order Monday-Friday before 10.00 a.m. First Pride Plant-Based Big C, Central Food Hall, Foodland, Gourmet Market, Lotus's, Lotus Express, Home Fresh Mart, Max Value, Tops Villa Market . From crispy to spicy to authentic FIRST PRIDE Plant-Based.SOOO TASTY even meat-lovers can't resist!Dare you to try our FIRST PRIDE Crispy Nuggets! Alternative proteins could account for 11 percent of the global protein market by 2035. The First Pride brand is a household name in Malaysia and has provided innovative frozen chicken, beef, and fish products to consumers for nearly 15 years. June 01, 2021 18:30 ET | Source: Tyson Foods, Inc. BANGKOK, Thailand, June 01, 2021 (GLOBE NEWSWIRE) -- Tyson Foods, Inc. (NYSE: TSN) is launching a new line of plant-based products in select . Make it a Chicken Katsu Don Meal: 1. Were committed to Asia Pacific and as protein consumption of all kinds continue to grow in the region, we intend to grow with consumers and be the leader across all proteins, said Tan Sun. The frozen Bites, Nuggets and Strips made with plants will be sold in Malaysia under the First Pride brand. US-based multinational meat processor Tyson Foods has entered the plant-based market in the Asia-Pacific region, launching a range of meat-free products under its First Pride brand name.. Covering food and drinks opportunities in Southeast Asia with daily news and updates, FIRST PRIDE plant-based is now available in Ohkajhu, Ginhawa Red-G: Unleash the Power of Red Ginger, New Dasani purified drinking water in Myanmar, Subway Thailand debuts plant-based menu items made with First Pride Plant-Based Chicken Strips, Subway launches Plant-Based Katsu with First Pride, The Coffee Club Thailand has collaborated with First Pride to launch plant-based burger, Cadbury brings back durian flavour, celebrates with cashew & coconut, Richeese Factory launches Wonderful White to celebrate the joyful season. First Pride is here to break the stereotype that alternative protein don't taste as good as traditional meat. Enjoy all the goodness and power of plant protein with absolutely no compromise on flavor. FIRST PRIDE products also focus on making a difference in the plant-based food market by providing more variety so as to meet the needs of consumers' lifestyles and maximise their benefits. FIRST PRIDE x . Founded in 1935 by John W. Tyson and grown under three generations of family leadership, the company has a broad portfolio of products and brands like Tyson, Jimmy Dean, Hillshire Farm, Ball Park, Wright, Aidells, ibp, and State Fair. The category in Asia is still growing, however APAC retail sales of meat substitutes reached $16.3 billion in 2020 and are expected to exceed $20 billion by 2025, according to Euromonitor. Alternative proteins could account for 11% of the global protein market by 2035.2 While the category in Asia is still growing, APAC retail sales of meat substitutes reached $16.3 billion in 2020 and are expected to exceed $20 billion by 2025, according to Euromonitor. In addition, Tyson Foods is a manufacturer and distributor for SUBWAY in Malaysia, Singapore, Hong Kong and the Middle East as well as Thailand., Nowadays, the alternative food market plays an increasing important role. First we batter, then we pre-dust, then we batter or bread again. Found on top shelves in all major hypermarkets, the brand prides itself on consistently providing premium quality products. Visit TYSON.COM.MY to learn more. We operate 4 step of coating system including real popcorn flake until we get the best version of plant-based popcorn bites. First Pride Plant-Based Protein. Flexitarian . The products are the most meat-like alternatives available today made from 100% plants which are rich in protein and high in fibre. Plant-based food generally does not contain as much protein as animal products. 8 reasons why you should watch Madagascar The Musical this December Bruschette Maretti parent brings Motto to compete in wafer segment, Mitzo Extends its Weekend Brunch in Celebration of the Deepavali Break, MARRYBROWNS EGG-STRA ONG TAKES MALAYSIANS ON A LAGI POWER LEAP INTO CHINESE NEW YEAR, Leap into the auspicious Year of the Rabbit with F&N, DoubleTrees Cookie Tin Gets a Malaysian Makeover, Ring In The Prosperity: Elevete Patisserie Launches Chinese New Year Collection, Singha unveils sustainable beer holder packaging in Thailand. Our favorite FIRST PRIDE's plant-based original strips and spicy strips are now offered as a main dish and side dish. If it tastes like chicken, then it must be FIRST PRIDE Crispy Nuggets. First pride plant-based popcorn bites is totally made from plants (wheat & soy) while mimic with real chicken taste and texture. #1 = First Pride Green! MS 1500 1002-07/2004 Certified HALAL by JAKIM Quick and Convenient from Freezer to Fryer Manufactured in Accordance to Strict International Food Safety Requirements Compliant to Animal Welfare Standards, Inspected by the Department of Veterinary Services (DVS) Follow Us for more Information Found on top shelves in all major hypermarkets, the brand prides itself on consistently providing premium quality products. Tyson Foods is launching a new line of plant-based products in select retail markets and e-commerce across Asia Pacific under the brand, First Pride. Increase your protein intake with the First Pride Green Series Every bite is 100% meat free and contains generous amounts of soy and wheat protein to help you power up Stock up on the Green Series at your nearest major supermarket. Be the first to review this product . 10 , ! Recipes are also tailored to local taste profiles because we want our products to not just suit but surprise your tastebuds too. The durian Cadbury first appeared in Malaysia in 2019 Indonesian fast food restaurant Richeese Factory is celebrating the year-end joyful season with a new Wonderful White menu. Tyson. guaranteed to be a tasty snack or meal All First Pride products are halal certified. Dare you. ! The key to meeting consumer preferences with new plant-based protein is through innovation and making locally relevant products that taste great, which is our expertise., Our new product expansion delivers on taste and quality, giving consumers a modern take on familiar tastes, local flavors and texture, Sun said. Owned House Brand Under the. Its what makes our plant-based products taste and feel like real meat. First Pride also lays claim to being one of . First Pride Green ! While the category in Asia is still growing, APAC retail sales of meat substitutes reached $16.3 billion in 2020 and are expected to exceed $20 billion by 2025, according to Euromonitor. About First Pride Plant-Based Chicken Pop infused with real popcorn on coating.. Or you can call it..First Pride Plant-Based Popcorn Bites!! The Asian market is a natural fit for this category with traditional plant-based products like tofu already entrenched in the culture. June 01, 2021 18:30 ET Water Vegetable Proteins (Soy, Wheat) (21%) Flour (Wheat, Corn) (18%) Vegetable Fibers (Wheat, Citrus) (16%) Vegetable Oil (9%) Spices & Spice Extract (Onion, Garlic, Pepper, Celery) (2%) Wheat Gluten (1%). The initial launch will introduce frozen Bites, Nuggets and Strips made with plants to consumers in Malaysia. Tyson Foods innovates continually to make protein more sustainable, tailor food for everywhere its available and raise the worlds expectations for how much good food can do. And they taste oh-so-satisfying. Visit TYSONFOODS.COM.MY to learn more. This is the first time the company has introduced plant-based products in Asia, as it works to make protein more accessible and . BANGKOK Tyson Foods Inc. launched a new line of plant-based products in Asia for the first time. The initial launch of First Pride will introduce frozenbites,nuggetsandstripsmade with plantsto consumers in Malaysia. Plant-based options have seen a rise in popularity across the region in recent years and have further accelerated during the pandemic. Were committed to Asia Pacific and as protein consumption of all kinds continue to grow in the region, we intend to grow with consumers and be the leader across all proteins, said Tan Sun. The key to meeting consumer preferences with new plant-based protein is through innovation and making locally relevant products that taste great, which is our expertise. This website uses cookies to ensure you get the best experience on this website. published : The First Pride plant-based produts cover frozen Bites, Nuggets and Strips. The First Pride brand is a household name in Malaysia and has provided innovative frozen chicken, beef, and fish products to consumers for nearly 15 years. , Plant-based. We will plant 4,000 mangroves for wildlife conservation, carbon sequestration and to raise awareness . March 2021, A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fa28cccb-d828-47de-b593-a8017077946a, https://www.globenewswire.com/NewsRoom/AttachmentNg/fa28cccb-d828-47de-b593-a8017077946a. First Pride Malaysia Official FB Page Good time, great taste No. Our global culinary network and scalability positions us well to replicate the success weve had in the US in Asia Pacific and provide consumers with great tasting plant protein options.. Through its Core Values, Tyson Foods strives to operate with integrity, create value for its shareholders, customers, communities and team members and serve as a steward of the animals, land and environment entrusted to it. Tyson Foods, headquartered in Springdale, Arkansas, is launching a new line of plant-based products in select retail markets and e-commerce across Asia Pacific under the brand,First Pride. KUALA LUMPUR, Malaysia, 10 June 2021 - Tyson Foods, Inc. (NYSE: TSN) is launching a new line of plant-based products in select retail markets and e-Commerce in Malaysia under the brand, First Pride. The Cadbury Dairy Milk Durianvariant is now back in Malaysia for a limited time only. Were experts in the protein industry with a diverse, multi-protein portfolio and have the capabilities to produce great tasting plant-based products.. Our plant-based launch will complement our existing assets across Thailand, Malaysia and Australia where we offer a range of products from poultry to beef.. With FIRST PRIDE, you wont have to choose Local Favourites Made Even Better For You!Made with solely plant based ingredients, First Pride Green Series presents an array of local flavours that's cater. Singapore - With the global plant-based food market continuing to grow, First Pride, a company that sells plant-based products as alternatives to meat ones, has launched a quirky campaign to promote alternative ways of enjoying meat without harming the environment-through an ad with a dinosaur named Tony the T-Rex. . #FirstPride #FirstPrideMY #FirstPrideGreenSeries #HealthierChoice #CubaTry #JomLayan The Asian market is a natural fit for this category with traditional plant-based products like tofu already entrenched in the culture. FIRST PRIDE Flexitarian Plant-based "First Pride" Plant-based Thai Taste . between taste and nutrition. The innovations are halal certified and made with regionally sourced ingredients including bamboo fiber, soy protein and wheat protein. 615 . local flavors, every FIRST PRIDE product is First pride offers a delicious range of plant-based protein that is easy to enjoy. All First Pride products are halal certified. There are a variety of plant-based foods on the market, but there is still some caution around some plant-based products. Were thrilled to offer Asia Pacific consumers more high-quality protein choices as they explore flexitarian diets, said Tan Sun, president of Tyson Foods APAC. First Pride's products is proof that healthier choices can taste just as delicious . Wongnai Media Co., Ltd. All right reserved. On December 4th 2022, Wildlife Conservation Day, in partnership with our friend Alexander Lang we will be planting for the future! With SUBWAY, it's a business collaboration of both companies where we have the same goal, which is to make healthy food accessible to consumers more conveniently and easily. While the products will initially be available in retail stores, there are plans to offer the plant-based innovations for foodservice customers in the region later this year. Were committed to Asia Pacific and as protein consumption of all kinds continue to grow in the region, we intend to grow with consumers and be the leader across all proteins, said Sun. The products offer health benefits along with deliciousness and pleasure in eating. Tyson Foods innovates continually to make protein more sustainable, tailor food for everywhere its available and raise the worlds expectations for how much good food can do. 2020 . sure of that. PLANTEVER PLANT-BASED NUGGETS ; Meat Zero 100%; FIRST PRIDE Plant-Based ; . Mr. Lee, Yeong Sheng, Vice President for Commercial, Tyson Foods Asia Pacific, said, Tyson Foods wants to create food that gives value to our important customers more than just general food, so every product of FIRST PRIDE we meticulously think through and produce to maximise customer benefit. Product flavor and package size availability will vary by country and priced competitively. Going plant-based doesn't have to be boring and we've made sure of that. "The entire conception of the First Pride plant-based line was very much consumer-based, as we had been doing a lot of consumer surveys and found that although many of them were aware of this category, they got disappointed when they tried it the first time and would never go back as a result. Then place on top of sushi rice. Visit TYSONFOODS.COM to learn more. Tyson Foods, headquartered in Springdale, Arkansas, is launching a new line of plant-based products in select retail markets and e-commerce across Asia Pacific under the brand, First Pride. Its all part of raising expectations of how a quality plant-based diet can be satisfying and healthy at the same time. First Pride are launching a regional multi-channel awareness campaign - which includes TV, radio and OOH - with the message that their plant-based foods are satisfyingly meaty, surprisingly plant. The products are halal certified and made with regionally sourced ingredients including bamboo fiber, soy protein and wheat protein. Why Choose First Pride Products? This is the first time the company has introduced plant-based products in Asia, as it works to make protein more accessible and affordable for more people around the world. We eat, breathe, and live plant-based. This is the first time the company has introduced plant-based products in Asia, as it works to make protein more accessible and affordable for more people around the world. About Tyson FoodsTyson Foods, Inc. (NYSE: TSN) is one of the worlds largest food companies and a recognized leader in protein. 3. Our focus has always been on taste, nutrition, and the experience. Furthermore, FIRST PRIDE's two mainstay products, the Plant-Based Crispy Strips and Plant-Based Spicy Nuggets will receive a new look with updated packaging. Put in your favourite vegetables Get cooking with this simple recipe! Surprisingly Plant. To learn more about how to control your cookies, the categories of personal information we collect on this website, and how we use that information, please visit our privacy policy. Products available in Malaysia will come in 420g bags priced at RM19.90 ($4.81 USD). Tyson Foods is initially launching the products in Malaysia and will roll them out to other markets in the region in the coming months. While the products will initially be available in retail stores, there are plans to offer the plant-based innovations for foodservice customers in the region later this year. FIRST PRIDE Plant-based goodness Satisfyingly meaty, surprisingly plant. Chicken sandwiches remain a popular addition to foodservice menus across the United States. While this is the first time the Springdale, Arkansas, USA-headquartered poultry and red meat protein specialist company has introduced such products in Asia, it has already debuted faux meat items . Join Us To Plant 4,000 Mangroves On December 4th! 17 Jan 2023 at 17:09. Product has high fiber, protein, and 0% of cholesterol. You will get the updates within 24 hours. Our global culinary network and scalability positions us well to replicate the success weve had in the U.S. in Asia Pacific and provide consumers with great tasting plant protein options.. You can enjoy a delicious meal without feeling guilty. My Sassy Girl , My Sassy Girl True My Sassy Girl . Environment. In fact, many plant-based foods such as soy, nuts, and beans are packed with protein. 3 Min Read. Were excited to expand our internal capabilities globally as we build our portfolio of loved plant protein brands, said David Ervin, vice president of alternative protein for Tyson Foods. Were thrilled to offer Asia Pacific consumers more high-quality protein choices as they explore flexitarian diets, said Tan Sun, president, Tyson Foods APAC. #3 First Pride Green! 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