She also holds a bachelors degree from Stanford University, where she was a member of the womens basketball team that won three conference championships and went to the NCAA Final Four. Prior to her current position, she has served in various other roles at the NBA since January 2005. What does it mean for the NBA? However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. As the head of TMBO, Brooks directs the NBAs team business functions that help the NBA and its affiliate league teams increase revenue, build popularity, and innovate on all business aspects, including ticket and partnership sales, marketing, digital, customer retention, arena operations, analytics, and talent development. She oversees innovation initiatives across four leaguesthe NBA, the Womens National Basketball Association (WNBA), the NBA G League (minor league), and the esports NBA 2K Leagueand has used the difficulties of the pandemic as an opportunity to experiment. You heard it here first. But look what happened: on the last day of the season, almost every team was playing for somethingto get out of the Play-In Tournament or to get into the Play-In Tournament or fighting for seeds. We know we need to raise the bar on all those things. She also has been recognized by. As a result, in 2021, the NBA was recognized as one of Time Magazines 100 Most Influential Companies and as Fast Companys #1 Most Innovative Company in Sports. Brooks serves on the board of directors for Square, Inc., Positive Coaching Alliance, and AI-powered basketball app HomeCourt. In the background, we were running hundreds of scenario models around how we could bring the NBA back. "It's only a matter of time before we see a female head coach in the NBA.". They do not store directly personal information, but are based on uniquely identifying your browser and internet device. Amy Brooks: China has been a focus for decades, and we have been investing more in Africa lately. Partnered with the USA TODAY Sports Media Group|Powered by, Fined $3,000 for technical foul during MIL-CHI game, Fined $2,000 for technical foul during CHA-MIL game, Fined $2,000 for technical foul during DEN-MIL game, Fined $2,000 for technical foul during TOR-MIL game, Fined $2,000 for ejection (two technical fouls) from TOR-MIL game, Fined $2,000 for technical foul during MIL-CLE game, Fined $2,000 for technical foul during WAS-MIL game, Fined $2,000 for technical foul during NYK-MIL game, Fined $2,000 for technical foul during CHI-MIL game, Fined $3,000 for technical foul (game TBD), Fined $3,000 for technical foul during MIL-TOR game, Fined $3,000 for technical foul during CHI-MIL game, Fined $2,000 for technical foul during MIL-SAS game, Fined $2,000 for technical foul during MIN-MIL game, Fined $2,000 for technical foul during NOP-MIL game, Fined $2,000 for technical foul during DET-MIL game, Fined $2,000 for technical foul during MIL-OKC game, Signed a 4 year $52 million contract with Milwaukee (MIL), Fined $3,000 for technical foul during BKN-MIL game, Fined $3,000 for technical foul during MIL-BKN game, Fined $2,000 for technical foul during MIL-NYK game, Signed a 1 year $3.38 million contract with Milwaukee (MIL), Los Angeles (LAL) renounced their free-agent exception rights, Fined $2,000 for technical foul during LAL-TOR game, Traded to Los Angeles (LAL) from Brooklyn (BKN) with 2017 1st round pick (#27) for, Fined $2,000 for technical foul during SAS-BKN game, Fined $2,000 for technical foul during BKN-PHX game, Signed a 3 year $63.5 million contract with Brooklyn (BKN), Declined $16.74 million with Brooklyn (BKN) for the 2015-2016 season; becomes an Unrestricted Free Agent, Fined $2,000 for technical foul during BKN-MIL game, Signed a 4 year $60.8 million contract with Brooklyn (BKN), Brooklyn (BKN) extended a Qualifying Offer of $4,190,851; becomes a restricted free agent, New Jersey (NJN) exercised $3 million option for 2011-2012, New Jersey (NJN) exercised $2.4 million option for 2010-2011, Signed a 2 year $4.35 million contract with New Jersey (NJN), Drafted by New Jersey (NJN): Round 1 (#10 overall), Drafted by New Jersey (NJN): Round 1 (#10overall), for ejection (two technical fouls) from TOR-MIL game. Brooks serves on the national board of directors for Positive Coaching Alliance, a nonprofit organization. Square, Inc. (NYSE: SQ) revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. There are three to seven moments to a pack and if one is more rare, its worth more. Erik Roth: Our client work often involves finding valuable problems to solve through innovation. We saw NBA 2K become one of the top sports video games in the world and esports growing, so we created our own esports league. We need more men supporting the WNBA. Virtual fans, in partnership with Microsoft, was probably the most visible result. Golf's Greatest Holes: Golfing legend Paul McGinley takes television presenter Chris Hollins on a tour of the best golf courses in Ireland and Northern Ireland. Learn how to enable JavaScript in your web browser. Wallmine is a radically better financial terminal. Which brings up the second part of her job: leading a 10-person, league-focused global strategy and innovation group. Brooks received her M.B.A. from the Stanford Graduate School of Business. establishment of the Basketball Africa League. Chief innovation officer Amy Brookss job is to lead that push, whether that means changing the shot clock, tweaking the playoff format or, yes, finding new ways to make the NBA and its partners even more money. Charlotte Jones Anderson, Executive Vice President & Chief Brand Officer, Dallas Cowboys, Amy Brooks, President, Team Marketing and Business Operations & Chief Innovation Officer, NBA, Burke Magnus, Executive Vice President, Programming and Scheduling, ESPN, Larry Scott, Commissioner, Pac-12 Conference, Jared Smith, President, Ticketmaster North America, Amy Trask, Football Analyst, CBS Sports and CBS Sports Network; Chairman, BIG3, Moderator: Abraham Madkour, Executive Editor, SportsBusiness Daily/Journal, Brooks received her M.B.A. from the Stanford Graduate School of Business. When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. "If you're watching a game and you see a player's shoe, why can't you put up your phone and scan a QR code and buy that sneaker instantly?" As the Independent Director of Block Inc, the total compensation of Amy Brooks at Block Inc is $166,618. Brooks is also responsible for growing NBA, WNBA, NBA G League and NBA 2K League team profitability through strategic consulting on all aspects of business operations, including ticket and sponsorship sales, marketing, digital, customer retention, arena operations, staffing, analytics and expense control. Im honored and excited to bring my experience in building global fanbases and empowering communities., Im a huge basketball fan so I know firsthand how valuable Amys expertise is: shes built resonance, engagement, and passion for the sport with hundreds of millions of people, said Jack Dorsey, CEO of Square. Erik Roth: When something is not achieving everyones aspirations, we often explore the difference between the assertions about what it should be, and the assumptions: what do we have to believe for this to reach our aspirations? Amy is one of the most accomplished and innovative executives in sports, and this promotion is a recognition of her outstanding leadership, said Tatum. I didnt see any women down that path at the time, so our efforts now are tremendously important. Companys #1 Most Innovative Company in Sports. [Former Commissioner] David Stern said years ago, Even though our teams compete against each other on the court, they should collaborate off the court, because what works in Atlanta could work in Charlotte and could work in Toronto. We give our teams a platform for that openness so a vice president of ticket sales can call up another vice president of ticket sales to share an idea, or submit a best practice to us and speak about it at a team workshop. Already Subscribed? The most active insiders traders include Jack Dorsey, James Morgan Jr. Mc Kelvey, and Ventures Iii, L.P.Khosla Ve. Chief innovation officer Amy Brooks's job is to lead that push, whether that means changing the shot clock, tweaking the playoff format or, yes, finding new ways to make the NBA and its. Her leadership helped the NBA set, all-time attendance and sellout records and created new growth initiatives such as the, Jersey Patch Sponsorship Program and International Team, has been a key contributor to many of the leagues new initiatives, including the, blockchain NFT collectibles venture NBA Top Shot, the Play-In Tournament, and the. During the period when we were not playing, we were trying to engage fans in new ways, such as releasing the Michael Jordan documentary The Last Dance in partnership with ESPN. She has served as President, Team Marketing & Business Operations and Chief Innovation Officer at the National Basketball Association (the NBA) since November, 2017. Amy Brooks: You may have an advantage if you are taller or quicker or shoot better, but yes, that is correct. Amy Brooks: Getting new things done is always challenging. No credit card required. Square, Inc. builds tools to empower businesses and individuals to participate in the economy. We were able to test a lot of things, which sped up the project of developing our next-generation telecast. Amy Brooks promoted to NBA President, Team Marketing & Business Operations and Chief Innovation Officer, NBA names Lesley Slaton Brown as new Chief Diversity, Equity and Inclusion Officer, NBA names Sabrina Ellis as new Chief People Officer, NBA referee Kane Fitzgerald named to lead NBA Replay Center, Scott Levy to step down as Executive Vice President & Managing Director of NBA Asia, Joe Dumars named Executive Vice President, Head of Basketball Operations, Las Vegas wins top pick in 2018 WNBA Draft presented by State Farm ». See the highest and lowest player salaries in the NBA on ESPN.com. NBA Team Financials Browse NBA contracts, salaries, team salary caps, cash payrolls, transactions, player valuations and more. . The Committed Innovator: A conversation with Amy Brooks of the NBA. Erik Roth: So is your biggest role collecting ideas, creating a playbook, and then showing everyone a new way forward? Last updated: 5 January 2023 at 5:21pm EST. The program lets companies pay to put their logo on a patch on the shoulder of each players jersey. Brooks. Prior to joining the NBA, Brooks worked for Bain & Company, a global management, consulting firm. NBA India: 2013-2014: 10-India: Amy Brooks: Executive Vice President, Team . All rights reserved. In a normal arena, if a fan misbehaves, you kick them out, but what does misbehaving mean in this context? Previously, Brooks served as the NBA's senior director of marketing partnerships. A few are testing commemorative ticket NFTs: those tickets to a special game that we used to keep in our drawers could hold a lot of value. Now five years in, Boardroom has learned that the jersey patch program's combined value for the 2021-22 season is projected to be $225 million more than double initial estimates. Brooks received her M.B.A. from the Stanford Graduate School of Business. We had a rail camera running along the sideline and still do in our broadcasts today, so fans get the same view as someone sitting courtside. Amy Brooks: No. As the Independent Director of Block Inc, the total compensation of Amy Brooks at Block Inc is $166,618. Brooks currently serves on the board of directors for Block, Positive Coaching Alliance, and AI-powered basketball app HomeCourt. Amy Brooks: Fortunately, many of our owners and general managers have business experience in Africa, so we have leveraged that knowledge, plus we have a guiding subcommittee of owners. All those different levers drive toward growing the number of fans in the building, the broadcast audience, and corporate partnerships. NEW YORK - The NBA has promoted Amy Brooks to President, Team Marketing & Business Operations and Chief Innovation Officer, it was announced today by NBA Deputy Commissioner and Chief. Select the players you wish to trade from the rosters below. We recently launched the Basketball Africa League, which consists of 12 club teams in different countries. How big should the patch be? That particular innovation may have been better loved by owners than fans, but Brooks says that to do her job right, she has to serve the league's faithful first: "Growing the business starts with our buildings being full, but it's also about how we deliver the game to our fans globally, because only 1% of our fans will ever attend a live game.". She oversees several functions for the, league, including corporate strategy, data & analytics, consumer insights, and, As the head of TMBO, Brooks directs the NBAs team business functions that help the, NBA and its affiliate league teams increase revenue, build popularity, and innovate on, all business aspects, including ticket and partnership sales, marketing, digital, customer. She is an extraordinarily valuable resource to our teams and the league office, and she will be instrumental in our efforts to drive transformative business growth on a global basis.. Growth and change across all those dimensions cannot be up to one person or one team; every individual has to have that mindset. Overnight on Wall Street is morning in Europe. What will fans and players think? She also holds a bachelors degree from Stanford University, where she was a member of the womens basketball team that won three conference championships and went to the NCAA Final Four. Job History NBA Forums News Analysis Trade Checker Teams Players Scores Standings Stats Depth Charts Awards Tickets NCAA We put 30 microphones under the court to test different sound optics. We know that in the future our fans will want to watch the game in a personalized and easily accessible way, so we had been exploring that for a while. "Innovation happens everywhere at the NBAthat is the secret to our success," Brooks says. The reasons for their failure may have been inherent to the whole project. She also holds a bachelors degree from Stanford University, where she was a member of the womens basketball team that won three conference championships and went to the NCAA Final Four. In 2017-18, the NBA set a fourth consecutive all-time attendance record. The oldest executive at Block Inc is LawrenceSummers, 65, who is the Independent Director. Before that she was a product manager at Sun Microsystems. Rakuten is now rumouredto be looking to extend that deal with last year's NBA finalists beyond its existing three-year agreement, pointing to the fact that its brand recognition among US. In an interview with CNBC on Tuesday, Amy Brooks, the leagues president of team marketing and business operations, said its too early to tell the exact percentage of the projected increase. We also need more commercial partners. Over the past three decades, NBA salaries have skyrocketed. How have you used it to foster regional growth, and where? Brooks's group is also aiding the March 2020 launch of the NBA's new Basketball Africa League (BAL), which will feature 12 clubs competing in Egypt, Senegal, Nigeria, Angola, Morocco and Tunisia. You can use data or examples to convince people about what is working in the market or what other industries are doing. It took arguably too long to come up with a model, but it has worked. For my kids who are 10 and 12 years old, it gamifies dribbling. They will want food delivered quickly and hot. During the pandemic, it tracked more than a billion dribbles and 100 million shots globally. Erik Roth: Thats a great example of what we call collisions between a technology and the problem you are trying to solve, in this case around fan engagement. She will continue to report to Tatum and will collaborate with the NBAs senior leadership, including NBA Chief Financial Officer J.B. Lockhart, on setting the leagues global strategic priorities. It created a new level of fan engagement and that showed in the ratings. Data provided by HighPostHoops.com 2023 Cap Hit Rankings Follow Spotrac Golf Soccer Racing Tennis News WNBA Teams Cap Tracker Positional Spending Contracts Top Salaries Free Agents Draft Tracker Transactions WNBA Salary Rankings Sign up The hardest is identifying the right time to market, because the inclination is to do things fast, but you need to prove something is a good idea. She will continue to be responsible for growing NBA, WNBA and NBA G League team profitability through strategic consulting on all aspects of business operations, including ticket and sponsorship sales, marketing, digital, customer retention, arena operations, staffing, analytics and expense control. Brook Lopez signed a 4 year / $52,000,000 contract with the Milwaukee Bucks, including $52,000,000 guaranteed, and an annual average salary of $13,000,000. Amy Brooks: As Nelson Mandela said, sport is a unifying force, and that has been more true than ever this past year. "Our group is trying to inspire and pull it all together.". There are 15 executives at Block Inc getting paid more, with AmritaAhuja having the highest compensation of $13,081,500. Brooks received her M.B.A. from the Stanford Graduate School of Business. This is an edited transcript of their discussion. We only had one broadcast location. Sign up in seconds, it's free! 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