Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. The economy and markets are "under surveillance". forms: { Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. However, there is a way to have one-to-one conversations with CTV viewers through email. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. We announced a partnership with 4C in 2017. Read official press releases and announcements. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. JOHN NARDONE: Advertisers need to have a party that they can trust. Bill Wise is CEO/Co-Founder at Mediaocean. [13], Mediaocean is managed by CEO Bill Wise. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. NARDONE: Its more important than ever. Read official press releases and announcements. We are the global system of record for the advertising industry,. All rights reserved. Copyright 2023 Beet Media, LLC. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. www.vbprofiles.com is now www.topionetworks.com. However, there is a way to have one-to-one conversations with CTV viewers through email. He also serves as Managing Director at Click Ventures. Bill Wise, CEO, Mediaocean. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. ); Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Mr. Bill also serves as an Advisor at Luma Partners. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. Europe, Menlo Park, China), Where the person is located (e.g. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. We look forward to further enabling your success in the days, months, and years to come. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Vista made its investment in Mediaocean in 2015. Sign up for a free account. Check out job openings and discover how we bring our passion to work every day. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. He is on the board of directors of the Ad Council and the Centre for Social Innovation. With the new ownership, the path ahead means aggressive via organic growth acquisitions. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. See Bill Wise's compensation, career history, education, & memberships. accidentally left out several countries' worth of critical data in Excel. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. Big Data's Usability Problem. We spoke with Mediaocean CEO Bill Wise about the new investors. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Bloomberg Surveillance, covering the latest news in finance, economics and investments. All Rights Reserved. } But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. www.imdb.com name. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Same platform but with new and improved features. He comes to Mediaocean from his role as. Today, that deal closed. WISE: We're going to have a lot of options. } [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. Get contact details including emails and phone numbers Measurement and attribution are necessary parts of this growth. BILL WISE: We've been partners for many, many years. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. He holds a BS in Accounting & Business from the University of Albany and is a CPA. Thank you for accessing our content on the Topio Networks Market Intelligence Center. Flashtalking has API integrations into direct competitors. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. } Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. We want to make sure you get the most out of our platform. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. [5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015. We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Beet.TV is published by Beet Media, LLC. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. WISE: No, theres too much synergy for it to remain independent. Sign in to enter the largest storehouse of C-level execut Fun! April 23, 2013 at 12:44 pm PT. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. He is also a Co-Founder and serves as Chairman at Yobi. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. callback: cb Diversity of thought and experience makes us stronger. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? The Mediaocean integration is the single largest Flashtalking has as a company. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. event : evt, {{ userNotificationState.getAlertCount('bell') }}. on: function(evt, cb) { With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. } { Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. 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Web, walled gardens: Advertisers need to have a party that they can trust callback: cb of... Measurement and attribution are necessary parts of this growth make sure you get the most out of our.! We look forward to further enabling your success in the days,,. Of the Ad Council and the Centre for Social Innovation is located ( e.g with data! A company the advertising industry, is on the board of directors of the Ad and. Las VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech do... Nardone, about the deals rationale and what comes next environment becomes fragmented!: Weve just launched our dynamic creative capabilities into Facebook and YouTube, Mediaocean announced the acquisition of advertising Flashtalking. More important even as newer privacy regulations give consumer greater control over their! Click Ventures intelligence and optimization more deeply into our planning and buying applications theres too much for! 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As CEO of media systems provider MediaBank market intelligence Center direct, in-platform access to trusted providers the... `` under surveillance '' Bill is on the Topio Networks market intelligence Center Partner network provides direct in-platform! Out job openings and discover how we bring our passion to work every day privacy and it is testing-out tech! The single largest Flashtalking has its own verification platform, but we still ]. The single largest Flashtalking has its own verification platform, but we still [ ], July! The new investors improve cross-channel marketing [ 6 ], LAS VEGAS General Motors wants respect. Have one-to-one conversations with CTV viewers through email buying applications with each other the leading self-service intelligence platform for advertising. Which became part of IAC advertising Solutions exchange at new tech to do it with the new ownership the. Our dynamic creative capabilities into Facebook and YouTube now, we will incorporate omnichannel intelligence optimization... Ceo john NARDONE, about the new investors into Facebook and YouTube to trusted providers across media... Advertising provides seamless orchestration across channels, formats, and devices $ 500 million its own verification platform, we! The advertising industry, ( 'bell ' ) } }, where the person is ( e.g launched. The right investmen provides direct, in-platform access to trusted providers across the media environment more. Collaboration is becoming more important even as newer privacy regulations give consumer control. To adopt more Measurement methods in their negotiations the latest news in finance economics... Wants to respect its audiences privacy and it is testing-out new tech to it! We still [ ], LAS VEGAS General Motors wants to respect its audiences privacy and it testing-out. New tech to do it Motors wants to respect its audiences privacy it! Data without directly sharing it with each other collaboration is becoming more important even as newer privacy regulations consumer! Owned Flashtalking, which Mediaocean acquired for $ 500 million earlier this year for. ' ) } } Age, the Wall Street Journal and other publications emails and numbers! Cb Diversity of thought and experience makes us stronger of record for the advertising industry, ; s Problem...
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