Last Updated on March 10, 2021 by Filip Poutintsev. It is important to distinguish the advantages and disadvantage of both types of research methods and accept that qualitative methods are appropriate for some types of research, e.g. Instead of following a tangent like other methods use, the quantitative option has very few opportunities to ask for clarity. Best applicable when the sampling type is random and the researcher does not know any respondent. For example, when there is a need to test or validate a specific hypothesis, particularly in social sciences research where the objective is to develop models, hypotheses or theories pertaining to certain phenomena. Gilbert A., Churchill, Jr. (1995) has written that The most significant advantages of secondary data are the cost and time economies they offer. Research can be defined as the process of collecting, analyzing, and interpreting data in order to understand a phenomenon Leedy, P. and Ormrod, J. Provides narrow, unrealistic information using measures which capture only a tiny proportion of the concept originally under study. The main reason for choosing this topic is the fact that the author was an international student in London during the research. There can be minute variations found over time, but the general conclusions that researchers develop when using this process stay accurate. But the important question for any researcher is which research methodology to use and what is relevant to my particular study. Methods, if explained in detail are generally very easy to replicate and so have a high reliability. This advantage creates a better response rate because people have more time and less pressure to complete the work. Quantitative research focuses on things you can count. It is relatively easy to come to false conclusions or correlations because of the assumptions that are necessary for this work. Company's Self Esteem 2. Irrespective of the research method, there are merits and demerits of any technique used and before utilizing quantitative research everyone should be aware of its benefits and its cons, some of which are presented below. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Similarly according to Oxford Dictionary A search or investigation directed to the discovery of some fact by careful consideration or study of a subject; a course of critical or scientific enquiry, can be called as research. Google Pixel 5 Pros and Cons Is It Worth the Money? Longitudinal studies always offer a factor of unpredictability. Candidates will be interviewed and nominations made by the Commission for various positions during the years 2004 to 2008. b. Gender-Wise distribution of Vacancies. The normal questions researcher employs, can lead to biasness and false depiction of the data, which reflects the view of the researcher, than the participant. The work validates itself because the results always point toward the same data, even though randomized conditions exist. (Williams, C. 2007) concluded that the mixed methods approach to research provides researchers with the ability to design a single research study that answers questions about both the complex nature of phenomenon from the participants point of view and the relationship between measurable variables. For instance, case studies and the grounded theory research explore processes, activities, and events while ethnographic research analyses broad cultural-sharing behaviors of individuals or groups. It is a process that lets us understand the reasons behind our decisions, behaviors, or actions from a societal viewpoint. The site owner may have set restrictions that prevent you from accessing the site. This article seeks to rehabilitate the quantitative by re-theorizing the landscape in linguistic landscape (LL), moving from an area based study of visible forms to a poststructuralist . Then the data analysis can extend to the rest of the population so that everyone can benefit from this work. In coding procedure actual meaning of the data may lose or disconnected. The quantitative research can of different natures. Advantages of quantitative data. This work always gets based on the assumption that everyone is honest and each situation. It is well known that the loss of respondents is high for questionnaires (Creswell, 1994). Quantitative data looks at the fact that everyone bought pizza, and it doesnt care about the reasons why. Quantitative research can focus on facts or a series of information. 2001) stated that Reliability focuses on whether the process of the study is consistent and reasonably stable over time and across researchers and methods. Advantages of Qualitative Research Disadvantages of Qualitative Research Provides depth and detail Fewer people studied usually. In conclusion I believe quantitative research has an objective approach, where data is controlled and calculated, to address the accumulation of facts to determine the causes of behaviour. communication, interacting with respondents, observation methods, surveys, interviews, or through questionnaire. It summarizes the collected data and rationalizes it into relevant information. Then you do the same with qualitative methods. The Essay Writing ExpertsQA Essay Experts. Researchers are always facing the risk that the answers or characteristics given in a quantitative study arent an accurate representation of the entire population. Quantitative researchs anonymous nature enhances its worth in the collection of data because with promises of feedback not affecting them in the future, people tend to lean towards providing an authentic viewpoint. It was discovered by (Glaser & Strauss 1967) in the 1960s. (2003) stated that The main advantage of this type of data is that the data collected is for a specific purpose and tailored for the problem. There are some affordable methods to use when considering the quantitative research method, such as online polling or emails, but you dont have any guarantees that the respondents fit into your targeted demographic. Thus in case of mixed methods; researcher collects and analyzes the statistical data as well as narrative data, which is norm for quantitative research and qualitative research respectively in order to address the selected research questions. Archival data may be thought of as any sort of information, previously collected by others, amenable to systematic study. The general problems associated with the conduct of interviews, it is tedious (Hussey & Hussey, 1997. Best applicable when the researcher has limited resources in terms of money, the sample size is not large, and research requires non-verbal information about behaviour and feelings. Among the advantages of quantitative method, the possibility to reach a higher samples size is the most important one. As long as researchers can verify that individuals fit in the demographic profile of their study group, there is no need to provide personal information. A major characteristic of quantitative data is generalisability. What Are The Samsung Galaxy Note 5 Pros and Cons? The Pros of Quantitative Research Here are the main benefits of quantitative research: Objectivity: This type of research is numerical. the findings and results of the same will remain organisational specific. In other words the data observed or collected directly from firsthand experience is called primary data. In this context according to (Leedy, P. and Ormrod, J. Uses a static and rigid approach and so employs an inflexible process. Concerning the research Feedback from managers and employees to help understand the objectives of the recruitment and selection evaluation process and make changes to improve the process. There are several methods of triangulation as (Burns, R.B. Advantages of qualitative research are: does not need strict design plan; gains more detailed data; data can be studied in the form written evidence and visual evidence. This is bad because the researcher can be enticed to manipulate the participants answers to suit the research. It is more controversial to use the quantitative method in the social sciences where individuality is sometimes more important than demographical data. (1998) writes that In order to overcome few problems, the researcher will use a mixture of data sources which is called as data triangulation to provide alternatives to justification. Conducting market research should be a regular part of any business plan, allowing you to grow efficiently and make good use of your available resources. Secondary data can also be found in local libraries, on the Web, books, government publications, periodicals as well as electronic databases, magazines and newspapers, are also great sources of secondary data. In the end, respondents have the opportunity to write additional comments if they felt that something was overlooked during the interview or questionnaire. ii. There are many advantages and disadvantages of using a qualitative research when investigating our social world. Study for free with our range of university lectures! *You can also browse our support articles here >. When research participants suspect that a study wants to achieve a specific result, then their personal bias can enter into the data spectrum. 7. Williams, C. (2007) describes qualitative research as it is a holistic approach that involves discovery. Quantitative research requires careful experimental design and the ability for anyone to replicate both the test and the results. An interview questions can be done in form of structured questions, already in place in advance or unstructured or semi-structured in-depth interviews are generally used. What are the advantages of filing a bankruptcy? Academic books, journals, articles magazines, newspapers, different libraries and electronic sources have been used including the British Library on the basis of secondary sources of information. Quickly and professionally. 8. Researchers can then take advantage of the decisions made in that arena to extrapolate data that is useful for review. Thats why it is a straightforward process to implement. The research showed in-depth understanding of how the council operates and how came to make decisions; you couldnt assume this is way with all the other city councils work. Consideration of quantitative research should not be made if ones prime concern while conducting research is the price associated with it, since the procedure, and the outcome of this research comes at a price higher than expected. Careful observations of people on the basis of one or more specific behaviour. Findings can be biased by researchers perspective. Researchers can use the quantitative approach to focus on a specific fact that they want to study in the general population. This chapter aims to describe the research methodology used in this study. Questionnaires Survey is the common method conduct to collect primary data. Advantages of Quantitative Research. Descriptive research involves identification of attributes of a particular phenomenon, where as experimental approach deals with investigates the treatment of an intervention into the study group and then measures the outcomes of the treatment. The use of the quantitative method in the social sciences where personality is often more important than statistical data is more controversial. The anonymous nature of quantitative research makes it useful for data collection because people are more likely to share an honest perspective when there are guarantees that their feedback wont come back to haunt them. 7. Understandability (will non-professionals concerned with the substantive area understand the theory? What Are The Pros And Cons Of Living In Lakeland Florida? Cost 4. Miles, M. B., and A. M. Huberman (1994 cited in Meyer, C. B. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. It is even possible to skew results when a question might be incorrectly formatted. What Are The Pros and Cons of Living in Apollo Beach, FL? Consequently researchers are beginning to merge methods so that the strengths of each methodology compliment each other consequently . 2008) the Validity in qualitative research means the extent to which the data is plausible, credible and trustworthy; and thus can be defended when challenged. 6. However looking at the Qualitative researchers result, there is a much deeper understanding, by me the reader, to what he is discussing, clearly seeing his conclusion, and I have gained a broader understanding of this research topic. Each of the three subjects represented male, female and non Muslim candidates representing their respective communities in the country. List of the Advantages of Quantitative Research 1. It uses statistical models, computational techniques, and mathematics to develop and employ hypotheses or theories regarding specific ideas. Hence, its application to other scenarios of the same nature may not sound reasonable. Each one gets used when it is the most appropriate option. Additionally, questions can be quite complex due to difficulties in capturing the interest of respondents when it is not the situation facing. On the other hand, observation-based studies are heavily reliant on the researchers perspective of a situation, and there is no mechanism to check the datas reliability. Qualitative Data - Advantages and disadvantages table in A Level and IB Psychology Home > A Level and IB > Psychology > Qualitative Data Qualitative Data more strengths and weaknesses rather than advantages and disadvantages but hey :) ? Bought pizza, and A. M. Huberman ( 1994 cited in Meyer, C. ( 2007 ) describes research! Ask for clarity quantitative approach to focus on facts or a series of information previously. It into relevant information to ( Leedy, P. and Ormrod, J incorrectly formatted the most important.! 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