Le Cannes Lions International Festival of Creativity distinguera cette année Marcello Serpa en lui décernant le Lion of St. Mark, attribué à une personnalité ayant significativement contribué au rayonnement créatif de la profession. Il est le plus récompensé des directeurs artistiques du Brésil, avec 160 Lions à son actif.

In 1971 Lawrence was named Advertising Woman of the Year by the American Advertising Federation, and in 1999 she was inducted into the American Advertising Hall of Fame. [18], Cannes Lions juries are drawn from experts in each field from around the world.

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Her work for Alka Seltzer, in her words, saw them plotting and scheming “to develop advertising that would seduce every man, woman and child of every age into watching Alka-Seltzer advertising – in fact, to make them look forward to watching it.” Through campaigns like ‘Plop plop, fizz fizz’, ‘I can’t believe I ate the whole thing’, and ‘Try it, you’ll like it’, Alka Seltzer shook its ageing image, and instead it became smart to be seen taking it. [8][9], Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films should be similarly recognised.

In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Il a été le premier à ramener un Grand Prix à l'Amérique Latine en 1993 via AlmapBBDO également trois fois Agence de l'année.
By 1976 it had billings of $187 million and a client roster that included Procter & Gamble Co., Trans World Airlines, Miles Laboratories, Philip Morris, Bic Pen Corp., Ralston Purina Co., Midas Inc., White-Westinghouse Electric Co. and Sun Oil Co.

Cannes Lions will present the highly prestigious lifetime achievement award, the Lion of St. Mark, to Mary Wells Lawrence in 2020.. [28], The Lion of St. Mark is an honour given each year at the Cannes Lions International Festival of Creativity to "someone who has made outstanding contributions to the creative community. [5] Each June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another.

The New York Observer said that the agency were responsible for creating ads that “etched indelible phrases into the public’s imaginations.”, Mary Wells Lawrence’s pioneering career has included resurrecting New York City’s deteriorating image with the now iconic “I ♥ New York” slogan, as well as the branding of Braniff Airways into the recognised airline of the jet set with the ‘The End of the Plain Plane’; a campaign that injected a cultural mood of excitement and vitality with airplanes painted in pastel colours and the airline’s hostesses dressed in Pucci designed uniforms.

[6][7] The week's activities include multiple award ceremonies as well as an opening and closing gala. ", The Young Lions Competitions (previously known as the Young Creatives competition, which started in 1995) is open to advertising professionals up to 30 years old working in teams of two. Founder of New York advertising agency Wells Rich Greene in 1966, Mary Wells Lawrence was the first woman to found, own and run a major agency, as well as the first female CEO of a company traded on the Big Board of the New York Stock Exchange. We’re thrilled to be presenting a true legend with the Lion of St. Mark.”, Adding to this, Mary Wells Lawrence said: “Awareness of the time you are in is at the core of any business of persuasion, but I think my particular strength is my belief in passion – caring obviously and emotionally about how IMPORTANT what I am selling is. They complained that the paint made the planes heavy – every airline that told that silly story is now flying fleets of painted planes.”.
Mix Play all Mix - Cannes Lions International Festival of Creativity YouTube The Lion of St Mark Interview David Droga Cannes Lions 2017 - Duration: 50:32. Within its first year, Wells Rich Greene had 100 employees and $39 million in billings. Il a été le premier à ramener un Grand Prix à l'Amérique Latine en 1993 via AlmapBBDO également trois fois Agence de l'année. Commenting on the award, Philip Thomas, Chairman, Cannes Lions, said: “Mary is an extraordinary woman with a drive, passion and talent to burn. I want to leave you FEELING about it – nervous if you are doing something else.