In early 2012, the Sazerac company sued Hood River Distillers over the allegedly confusing trade name and marketing of its product, SinFire Cinnamon Whisky. Fireball Whisky is a blend of whiskey, natural cinnamon and sweeteners. At 66 proof (33% alcohol by volume), Fireball has 20 percent less alcohol than the standard whiskey. The Sazerac Company purchased the brand rights and formula from Seagram in 1989. And while drinking it straight (or straight out of the … Fireball Whisky is a blend of whiskey, natural cinnamon and sweeteners. Here’s what to mix with whiskey for that extra kick, This Easy Pot Roast Crock-Pot Recipe Will Melt in Your Mouth, Do Not Sell My Personal Information – CA Residents. Psst! Phone: (866) SAZERAC Fax: (504) 831-9452 Fireball Whisky is the cinnamon-flavored liquor that has taken bars, parties and bachelorette parties by storm. [3][6], It was marketed as "Dr. McGillicuddy's Fireball Whisky". In 2018, fireball whiskey is best-selling liqueur in the United States. [27] The lawsuit was dropped later that year. Several national country music acts would perform at the establishment during this time and inspired multiple references in many popular songs [2][9] In 2013, it became one of the top ten most popular liquors, displacing Jose Cuervo tequila. If you haven't tried it yet, just imagine what it feels like to stand face-to-face with a fire-breathing dragon who just ate a whisky barrel full of spicy cinnamon. [3] Ostensibly, the named doctor was Dr. Aloysius Percival McGillicuddy, allegedly more commonly referred to as "the shot doctor"[3] who was "born" in the year 1808. "[9], There are, however, various cocktails that use Fireball as an ingredient,[12] and the company has encouraged a variety of such cocktails through its official website and social media channels.

", Ferrara Candy Company's "Atomic Fireball" candy, Los Angeles International Wine & Spirits Competition, "These Are the 20 Best-Selling Whiskies in the United States", "Fireball Cinnamon Whiskey Is The Most Popular Liquor Brand You've Never Heard of", "Successful Marketing: Fireball Whisky: Selling a Brand, Shot by Shot", Fireball Cinnamon Whisky Brand Portfolio Entry, "How Fireball Cinnamon Whiskey Became a Billion-Dollar Brand", "Fireball Cinnamon Whisky sales may be hotter than last week's heat wave, firm says", "Fireball Cinnamon Whisky Cracks the Top Liquors", "Cheap-Liquor Billionaire Looks Abroad as Home Market Slows", "5 Awesome Drinks You Can Make With Fireball Cinnamon Whisky", "Fireball whiskey recalled in Finland, Sweden due to high toxicity", "Background Review for the excipent propylene glycol", "Fireball Whisky Recalled In 3 Countries Over Antifreeze Ingredient", "Fireball liqueur sales blocked in Finland, Sweden", "Fireball Cinnamon Whisky | Tastes like Heaven, Burns like Hell What happens next is up to You", "Fireball Whisky: 10 Facts You Didn't Know About the Cinnamon Liquor", "Fireball Whiskey vs. SinFire Whiskey: Sazerac, Inc. Sues Hood River Distillers for Cinnamon Whiskey Names", "Oregon Trademark Litigation Update --Sazerac Company v. Hood River Distillers", "Sazerac Company, Inc. v. Hood River Distillers, Inc. – Document 37 Court Description: Memorandum Opinion", "Will Jack Daniel's get burned over 'Fireball' ads?
It is said that the sharp increase in sales early in its resurgence (late 2011/early 2012) can be attributed to a grass roots effort by Beer Can Alley, a Des Moines, Iowa Country bar. Fireball Cinnamon contains less alcohol than Fireball Whisky. Fireball Cinnamon Whisky is a mixture of Canadian whisky, cinnamon flavoring and sweeteners that is produced by the Sazerac Company. Simply add a shot of Fireball to hard apple cider and enjoy. Live it, love it, shoot it – what happens next is up to you. "[3] In 2012 and 2013, the product had a surge in popularity, which the company achieved by using social media, cultivating bartenders, word of mouth, and a relatively small advertising budget. Fireball Whisky goes down with a cinnamon burn that you either love or hate (or love to hate). Below are some simple and tasty recipes, but feel free to add your own twist. They include cinnamon vodka, tequila, and bourbon. what’s the difference between bourbon and whiskey? It can also be made as a cocktail over ice in a highball glass. With the holidays coming up, fireball recipes are the perfect creative idea to make for those parties where you need to take a little something along. At 66 proof, Fireball has 20 percent less alcohol than a true whiskey, which typically clocks in at somewhere between 86 and 100 proof. So, what does it taste like? This offers our fans an option to enjoy the great Fireball taste at a lower alcohol strength. “On the rocks” = over ice—plain and simple. If you haven't tried it yet, just imagine what it feels like to stand face-to-face with a fire-breathing dragon who just ate a whisky barrel full of spicy cinnamon. 1 shot Fireball Whisky; 1 pint Angry Orchard Crisp Apple Hard Cider; Combine shot with pint and enjoy. [7][A] Later, in 2007, the product was rebranded as "Fireball Cinnamon Whisky". Rumors have flown around that antifreeze is an ingredient in Fireball. ", "Fireball whiskey maker drops suit against Jack Daniel's", https://en.wikipedia.org/w/index.php?title=Fireball_Cinnamon_Whisky&oldid=984651560, Creative Commons Attribution-ShareAlike License, BTI Best Buy Bar Competition: Silver Medal, "Highly Recommended", International Review of Spirits: Silver Medal, "Highly Recommended", San Francisco World Spirits Competition: Bronze Medal, International Wine & Spirits Competition: Bronze Medal, Three Affiliated Tribes: Best Alcoholic Mini Bottle, This page was last edited on 21 October 2020, at 08:40. You can also make this savory whiskey bacon jam to spread on crackers and toast. Some drinkers say it tastes like Atomic Fireball candies or Big Red gum. [21] The recalled batches were replaced with a compliant product, and sales were allowed to resume for the EU-compliant formulation. By the way, what’s the difference between bourbon and whiskey? [28], See his apocryphal will where he "present[s] the recipe for Dr. McGillicuddy’s Schnapps, whose intense taste made me a bit of a legend in these parts.

[2] The Sazerac website says "the cinnamon flavor is often used for shooters but can add character to a mixed drink. This site is best viewed using the latest versions of Google Chrome, Firefox or Safari. We love these handblown crystal whiskey glasses ($25 for 2 glasses) and these slow-melt ice ball molds ($13) for a more sophisticated touch. Fireball Cinnamon Whisky needs no introduction. 1 pint Angry Orchard Crisp Apple Hard Cider. [2] They include "Cinna-Rita", "Fire Nut Ball", "Hot Cherry Fizz", "Red Apple Spice", and "Ring-of-Fire". [8][6], An April 2014 article in Bloomberg Business Week said "It's also one of the most successful liquor brands in decades. ), telling lame jokes, and petting every dog that crosses her path. 10 Things You Should Know About Fireball Whisky It’s not technically “whiskey.”. As of 2018, Fireball is among the top selling whisky brands in the United States. To keep things simple, throw back a shot of Fireball by itself. In 2014, Finland and Sweden reported that Fireball contained amounts of propylene glycol that surpassed the EU limitations of 1g/kg. [13] Another is a blend of Irish coffee called "Fire Starter Coffee".

proof). Some drinkers say it tastes like Atomic Fireball candies or Big Red gum. According to the brand website, “Fireball is 100% safe to drink. Check out this insanity... 6. [16][17][18][19][20] Although not part of the EU, Norway also decided to recall the product.
[24][25][26] The case was settled in 2013 and SinFire Cinnamon Whisky continues to exist. Mix well, chill and shoot. Other concoctions made with Fireball include: The latter energy drink bomb shot may be compared to the Jägerbomb. [18] The company responded by saying the product was "perfectly safe to drink" and called it a "small recipe-related compliance issue" related to the difference in regulations between the North American and European markets. Whether you enjoy it as a party accelerator or a front porch sipper, its warm, palatable zing and versatility have made it a cult favorite throughout America. Taste of Home is America's #1 cooking magazine. Shot glasses optional. At 66 proof (33% alcohol by volume), Fireball has 20 percent less alcohol than the standard whiskey. This concoction can also be enjoyed on the rocks in a highball glass. In 2013, sales leapt to $61 million, passing Jameson Irish whiskey and Patrón tequila. [11], The brand's label was designed by Ross Sutherland, who's also designed labels for Black Magic rum, Wheatley Vodka, and some other brands. Take a bite into these cinnamon whiskey BBQ chicken wraps and these grilled whiskey pork chops. In 2011, Fireball accounted for a mere $1.9 million in sales in U.S. gas stations, convenience stores, and supermarkets, according to IRI, a Chicago-based market research firm. Fireball Cinnamon Whisky is a combo of whiskey, cinnamon flavor and sweetener, produced by Sazerac Company. [2] It is bottled at 33% alcohol by volume (66 U.S. Its foundation is Canadian whisky, and the taste otherwise resembles the candy with a similar name, Ferrara Candy Company's "Atomic Fireball" candy. [5], Fireball was originally part of a line of flavored schnapps developed by Seagram in the mid-1980s. In 2015, the Sazerac company filed a lawsuit complaining that the Jack Daniel's division of Brown-Forman had infringed its Fireball trademark while marketing Tennessee Fire, a cinnamon flavored Tennessee whiskey. [1] Its foundation is Canadian whisky, and the taste otherwise resembles the candy with a similar name, Ferrara Candy Company's "Atomic Fireball" candy. [3][6] The manufacturer's story line is, in part, that it was the product of a Canadian bartender's efforts to warm up from an Arctic blast. You can reach us by the traditional means: Sazerac Company 3850 N Causeway Blvd. Across the board, you’d be hard-pressed to walk into any bar and not have a Fireball shot almost waiting for you. [citation needed], Fireball is usually consumed as a "straight shot" or on the rocks. Live it, love it, shoot it – what happens next is up to you.

[10] In 2016, Bloomberg reported that with estimated sales of at least $150 million in 2015, the brand had overtaken Jägermeister in popularity to become the top-selling liqueur in the United States. There are several different ways to enjoy Fireball Whisky. You and your friends will also love this crackling hot cocoa or slow cooker apple cider on a chilly night. Fireball does not contain any antifreeze at all and the suggestion is ridiculous.”. [14] An "Angry Balls" mixer is a combination of Angry Orchard cider and Fireball.[15]. The brand’s website states it perfectly: “If you haven’t tried it yet, just imagine what it feels like to stand face-to-face with a fire-breathing dragon who just ate a whiskey barrel full of spicy cinnamon.”. Others claim it tastes like liquid graham crackers. Fireball Cinnamon Whisky is a mixture of Canadian whisky, cinnamon flavoring and sweeteners that is produced by the Sazerac Company. You can even add Fireball to food to give your meals a spicy-sweet kick. This shot, according to Fireball lovers, tastes like you’re eating Cinnamon Toast Crunch cereal! Its smooth flavor delivers a subtle kick with a sweet aftertaste, making it easily drinkable. One part Fireball, one part cranberry juice. [4] In addition to the United States and Canada, Fireball is now also available in other countries. There is a variety of cinnamon liquor products available and are a popular form of flavored liquor. This is a list of those cities.

As of 2018, Fireball does not use propylene glycol in any of their products.[22][23]. Love it or hate it, Fireball Whisky has certainly made a name for itself in the liquor world. [3], According to the official Fireball website, the product was developed in Canada in the mid-1980s, and for a long time was little known outside of Canada. Many claim this popular cocktail tastes like apple pie in a cup…er, a pint glass?

Well, folks, it’s safe to say that this rumor is false. So, what does it taste like? Suite 1695 Metairie, LA 70002.