The company, which has seen its stock soar almost 700% since its initial public offering in May, is rapidly expanding its reach. Bacon would follow the company’s recent focus on breakfast: Doughnut shop Tim Hortons serves Beyond Meat’s sausages on breakfast sandwiches in almost 4,000 locations. Additionally, it says creating the plant-based patty requires roughly 75% less water and 95% less land than a beef patty, and produces roughly 87% fewer greenhouse gas emissions. When Gelson's became the first supermarket chain to sell the Impossible Burger in September, the patties outsold milk and eggs in the first week. Similarly, Impossible Foods says that a 4-ounce serving of its burger, which is hormone- and antibiotic-free, has as much protein as a similar serving of ground beef, and doesn't contain cholesterol. The meat substitute burger company’s diverse R&D team of tech, health, and chem experts want to make Beyond Meat products taste like the real thing. While concerns about personal health, the environment and the treatment of animals may spark a desire for meat alternatives, experts say diners still aren't likely to choose them if they aren't tasty. And roughly 90% of those using plant-based products are not vegetarian or vegan, says a report from the NPD Group. "The American consumer loves to try new things,'' says David Portalatin, food industry adviser for the NPD Group. "I believe it has grown past the fad stage at this point,'' Gillmore says. In early December, The Center For Consumer Freedom, which is funded by the food industry, ran a full page ad in The Los Angeles Times and The Washington Examiner saying plant-based meats can include ingredients like titanium dioxide, a whitener used in paint, and other elements found in slug pesticide, laxatives and e-cigarettes. The company's signature burger is "as processed as apple pie, or yogurt or popcorn.''. Among American diners, 38% are trying to add more plant based foods to their diets, according to the global market research firm Mintel. "Almost every day, I see a new product popping up that’s trying to cash in on that.''. We’re in the early days of a major shift.’’. “We understand from Beyond that it’s in the works.”, Discussions are already underway, one potential customer says, Breakfast staple would join faux burgers, beef and sausage. This process is automatic. CEO Ethan Brown reportedly said bacon and steak are on Beyond’s current plant-based agenda. Read More: The Mighty Pea Is Everybody’s New Favorite Plant-Based Protein. Once upon a time, Americans wanting a meatless plate were largely limited to bland veggie patties or perhaps a slice of Tofurkey. 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Conversations with potential customers for the bacon are already underway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till, the rising popularity of plant-based meats has sparked a bit of a food fight, with some critics saying these products aren't necessarily healthier than their animal counterparts, and that they might contain ingredients that are downright unappetizing. 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But two of the industry's most prominent players, Impossible Foods and Beyond Meat, counter that many foods, including commercially raised meat, are processed. "They’re ultra-processed imitations that are assembled in industrial factories.’’, "You have these new fake meats that are calling themselves plant-based, and I think that’s designed to really impart this health halo on these products,'' says Will Coggin, the center's managing director. © 2020 USA TODAY, a division of Gannett Satellite Information Network, LLC. 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But as a Twitter backlash against faux oxtails attested earlier this year, not all plant-based substitutes pass the taste test. "As a U.S. food company and global protein leader, providing choice to consumers and adapting to their preferences will remain an integral part of our business.". But I do think this (demand) is going to continue to grow. This company is giving away bacon-scented face masks. Smithfield announced in August that it was launching a plant-based protein line that includes soy-based meatballs, patties and burgers under its Pure Farmland brand. "The veggie burger has been around for a long time. 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Please enable Cookies and reload the page. Updated 3:27 PM ET, Thu July 16, 2020 . Nestle, meanwhile, which purchased plant-based meat maker Sweet Earth Foods in 2017, says its DiGiorno and Stouffer's brands will debut frozen pizza and lasagna featuring Sweet Earth's plant-based version of ground beef  next spring. Before it's here, it's on the Bloomberg Terminal. And they say that in addition to being better for the environment, their products match or surpass the nutritional impact of their animal counterparts. burger, Which is more delicious? But More of It Will Be ‘Meat’. Months later, “it is still one of the best-selling items in the store,'' says Rich Gillmore Sr., director of center store category management for the chain. As of October, sales of plant based meats in the U.S. had reached $946.6 million, 10.2% more than the previous year, according to Nielsen. 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Beyond Meat: Beyond Meat to Report First Quarter 2020 Financial Results on May 5, 2020 (marketscreener.com) EL SEGUNDO, Calif., April 21, 2020 -- Beyond Meat, Inc. , a leader in plant-based meat, announced today it will report results for the first quarter ended March 28, 2020 on Tuesday, May 5, 2020 after market close. Charisse Jones. ... People want variety.''. He doesn't believe consumers are just going through a phase. And when somebody comes along and builds arguably what is perceived as a better veggie burger, lo and behold you see tremendous growth in that product.''. In September, Hormel launched Happy Little Plants, whose ground product can be used like meat, and it says it plans to increase the line's products early next year. Its plant-based burgers, faux ground beef and sausages are sold in more than 30,000 supermarkets, restaurants and other venues around the world. "We believe the consumer demand for plant-based products will continue to grow as people continue to seek more choices in their diet,'' says John Pauley, chief commercial officer at Packaged Meats at Smithfield Foods. And when Gelson's became the first supermarket chain to sell the Impossible Burger, the meatless patties became the most successful product launch in the company's history. Pass the ketchup, hold the beef: Americans crave Impossible Burger, Beyond Meat in 2020. 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